What You Don’t Know About Pay Per Click Traffic
Not long ago, one of my good friends and a pretty smart guy, Dr. Glenn Livingston, graciously shared his unique Adwords insights with us live.
If you didn’t get a chance to make it, man did you miss out, but . . .
Fear not . . . Because I took GOOD notes, and as you read along I’ll be sharing a few gold nuggets from that live event that you’ll love.
Follow Along For More Than A Few PPC Gold Nuggets
So, if you’re more than confused with how to please the Google gods or you’ve been slapped and you don’t know why, you may find quite a bit of solace in the advice to follow.
Not to mention, put yourself FAR ahead of the adwords curve.
“The Good And The Bad Of Google Adswords”
Let’s start with the good.
More than a few businesses online have gone from nothing to multi-million dollar empires solely on the back of Adwords traffic, and that’s more than a little motivating . . .
Knowing that if you just focus in and learn how this traffic monster works you may just be looking around the corner at a million dollar business yourself.
Your Pay Per Click Millions Are Waiting . . .
Now for the bad, Google doesn’t care about you or me (as you’ve probably noticed).
They change how they rank websites over 800 times per year, and never do they send you or I a courtesy message telling us. (Sure would be nice though . . .)
Ever Feel Like This Trying To Figure Out Google Adwords? You're Not Alone . . .
You wake up one day, and things are different, you don’t have any more leads, and you don’t know why (more than an few ulcers can be attributed to this).
Although Google is powerful, from our stand point, it’s not reliable.
As I’ve said for years, it’s a mistake to focus on just one way to build your business no matter how good things may seem.
Your business’s success lies in you building it on a foundation of stability.
I don’t know about you, but if I knew my house was built on one support beam I don’t think I’d sleep all that well at night.
“The Three Google Gods You MUST Please For Traffic”
Google, you have to understand, is a business, just like ours.
Their ultimate customer is their searchers. The happier they are, the more stable their business.
Just like you have to think through the eyes of your prospects to provide value for your business to grow, you’ve got to think from the Google searcher perspective if you want to approach understanding of what Google wants.
Ultimately, the most important god to please in the Google world is the person searching for information.
You’ve got to ask yourself, when someone searches for anything in Google, and they find you . . .
Did you give this guys what he was looking for?”
The Ever Vigilant Searcher - This Is The Guy You've Ultimately Got To Please
Until recently, we’ve been able to just kinda choose keywords, creating landing pages around those keywords, and poof! traffic.
Not so much these days . . .
Nowadays, you’ve got to give up the goods as soon as a visitor arrives.
That means quality, valuable, content, that gives your prospects exactly what they want BEFORE you ask for what you want (and most of the time it’s – have that prospect become a lead).
So how does Google measure us?
That brings us to the other two Google gods.
The Google spider - Think about the spiders as little “virtual” robots with photographic memories that go out to your site and observe everything.
The Almighty Google Spider
These guys come around every now and again to look at your content, look at your overall site layout, track how long people stay on your site, etc . . .
Then the spider does some secret math that we don’t quite understand and if you’re given a good score – great! You get traffic.
(We’ll get to how to, most likely, get a good score in a few)
Finally, at some point, if Google opens up their front door to you and let’s you give them money to get traffic to your site you’ll have one of their reviewers come your way sooner or later.
The Google Review - Final Judge Of Your Fate
This is a live person, and that live person isn’t your friend. That person isn’t your advocate. More likely than not, they’re looking MORE at how they can possibly disqualify you.
Glenn put it best . . .
“Think of the reviewer as a 22 year old Stanford graduate who’s basically looking at your site asking themselves if they’d send their grandmother to your site.”
Hopefully you see the snag right there.
Especially in the home business marketplace, where we make claims that, although accurate, may seem outlandish at times. Things like . . .
Look Familiar?
That 22 year old kid, most likely isn’t sending his grandmother your way or mine – no matter how accurate.
So even if the “HYPE is true” it ain’t true in their eyes.
What that means is you’ve got to stay on point with your content.
“The Most Confusing Component Of The Google Advertising Landscape”
Let me share what causes a LOT of the confusion surrounding advertising your business in Google.
It’s that Google is a dynamic world.
What works for one keyword or market doesn’t work universally, so . . .
You may hear one person claim they’ve got the secret sauce to success in Google and they very well may for their market and their business, but it doesn’t instantly mean it’s applicable universally.
When it comes to Quality Scores for your ads in Google, what most people don’t realize is that there is also an element of competition that plays into your overall quality.
Fighting For The Top Spot In The Pay Per Click World Ain't Always Easy
In markets, and for keywords, with very little competition it may be easy to get cheap traffic and high quality leads without taking quality score into account.
For example, for years, I’ve talked about advertising your business on URLs pulled from offline ads.
This works well, and drives cheap quality traffic because when you do this, most likely, you’re the only person advertising for that particular URL, so Google hasn’t yet assigned a quality score. As a result you get cheap traffic and leads without the “best” landing pages, but . . .
What works in low competition environments doesn’t carry over to the highly competitive keyword landscape.
The next time you hear someone claiming that they found a “secret” loophole to success with Google, be sure to think in terms of context and take it with a “grain of salt”.
“How To Please The Google Gods”
So, we’ve been over a LOT so far, now let’s hit pay dirt.
How the heck do you actually please Google so they send you an Amazon sized river of ever flowing traffic?
You MUST please all three gods. Here’s a few tips . . .
1. How To Please The Searcher
To please the Google searcher you need to do two things.
First, and this one is a little technical, you must know who they are. You can’t be lazy any longer.
No More Lazy Pay Per Click Ads
What I mean is, you can’t just provide content based on keywords. You ALSO must provide compelling “point of difference” content and reasons to want to get more stuff from you.
For instance, we all know that home business entrepreneurs want to know how to get passive traffic and it’s even better if it’s free, they want to know how to recruit without rejection, they want to master the art of residual income generation, and create multiple streams of income.
It’s NOT good enough to just cater to those concerns anymore.
Now we’ve got to go a step deeper and provide a “point of difference” unique selling proposition (USP) – a reason within the major reasons that differentiates your content from all the copy cats out there and heightens its appeal to a specific and highly responsive subset of your prospects.
Here’s What I Mean . . .
The vast majority of my customers are between the ages of 40 and 60 years old (I know this because I’ve done demographic profiling of almost 10,000 of my customers recently – See Below).
Customer Demographics Of 10,000 Of My Customers From Last Year - Pay Close Attention To The Age Ranges
Sure they want to know how to do all the stuff I previously mentioned, but how do I give them a deeper reason to love my content more than the next guy’s?
I think about them.
Most of them didn’t grow up with a computer as us “young’ins” did.
They surely understand the concepts of marketing, but where they lack in knowledge to the greatest degree, is the technical “know how” to get things done – the implementation gap.
My message is going to resonate more deeply with them if I cater to this.
I wouldn’t just share “How To Get More Leads,” but rather I’d advertise that I’m going to show them how to leap the technical implementation gap to get more leads step-by-step and then make good on that promise . . . Now, I’m really resonating with them.
And as a result, I’m now a REAL and valuable resource amongst all the pretenders.
Make sense? I found the deeper desire within the desire and focused on that, that’s my, in this example “Point Of Difference” unique value proposition.
As a result of catering to this they’re going to stay longer, get more value, and ultimately enjoy what I share more than the next guy that doesn’t know how to or is too lazy to find a unique point of difference perspective to communicate and share value from.
Second, you’ve got to give up the goods.
If someone searches for “how to get leads,” don’t hit them with an opt in and tell them you’ll tell them how after they opt in. Nope. Give up the goods now.
Your prospects and Google will love you for it.
2. How To Please The Spiders
The spiders like your content to focus on a theme.
Gone are the days of just popping out landing pages for keywords.
Today we’ve got think more deeply about our keywords and content themes to please the spiders.
The spiders want to come to your site, be able to get to all the content easily, and they want ALL of your content on your site to follow a specific theme of keywords.
An easy way to do this, is, BEFORE you choose a particular keyword, choose a group of keywords based on a theme.
Use the Google “Wonder Wheel” to do this.
The Google Wonder Wheel In Action
How To Use The Google Wonder Wheel To Find Keyword Themes
Go to Google, pop in a keyword you think is a problem your best prospects want solved, click search, and then on the left hand side of the results you’ll see a link marked “more search tools”, click it, scroll down and you’ll see the wonder wheel option. Select it, and then see what other keywords Google thinks are related.
Create a site themed around those keywords. Do this, and your content now starts to make sense for the Google spiders.
(Side Note: This creates a little bit of a paradox for us as marketers because, let’s say, we know that advertising on competing products or services as keywords is a HIGH return on investment place to gain exposure – how do we weave these non related products into a theme that makes sense to the spiders? We’ll get to that in a few)
The spiders also like your site to be sticky.
What this means is, they want to see people dig past the first page they land on once they get there and then stay their for a length of time.
The spiders track how long your visitors stay and how many pages they view so we must engineer our site so that people dig in deep and is easy to navigate to please the spiders.
An easy way to do this is to use a blog platform for core content.
This allows people to comment and find more good content easily on your site. Now you’re sticky!
For your individual landing pages, as Glenn discussed, often times it’s a better idea to create static HTML pages.
Without getting into the nitty gritty details of why, just know you should create the pages you send people to as static HTML pages, but have those pages look like the rest of your site, and have an easily navigable link bar at the top of those pages in the same way that you would on your blog.
Pay Per Click Top Navigation Example - See Top Left
3. How To Please The Reviewers
It’s all about appearances. Remember, the reviewers are always asking “Would I send my grandmother to this site?”
Well, the type of site that is easy to say YES to this question, is a non hype, high value content driven site, that looks professional. (Mentally, I think about newspaper sites like WashingtonPost.com when I think about professional look and feel for content)
You Can't Get More Pay Per Click Non Hype Than The WashingtonPost.com
Glenn achieves this by having unique professional designs created for his site. Both he and I recommend 99Designs for this.
“What Won’t Work In Google Long Term”
There are a few things you DON’T want to do in Google that, although they may work now, won’t for long.
The most glaring of those things is having an opt in on the first page you send people too.
What you’re going to want to do in the future (better to start now – we are) is create pure content landing pages with a call to action that feeds people deeper into your site where they can opt in.
Another thing that won’t fly, is sending people straight to sales page.
That’s a big no no. Google doesn’t want people to click your ads and then be sold something.
They want them to click and get lots of free stuff. (It makes Google look good, and keeps them firmly positioned mentally as the #1 search engine)
For us, it makes no sense. I know, I get it.
If we’re paying Google for traffic, we’re only doing it because we expect to earn a profit.
From a marketing perspective, sending people to a sales page makes a LOT of sense right? I pay for traffic, some of those people buy my stuff, and I’ve got more money to pay for more traffic – HURRAY!
But that’s not Google’s agenda.
They want a quality search experience for their users, and Google’s opinion of a quality search experience means “not selling” (although I would argue that’s not always the most quality path for the searcher - but who am I right?)
So, no sending people directly to sales letters from your pay per click ads.
One more thing that won’t work for long, even if it is now, is trying to control the path of your prospect.
For years, we’ve created landing pages that only allow our prospects two options – either opt in or leave (an example is my Maximum-Leverage.com landing page – See Below).
The Most Effective Landing Page Model On Earth - But It's A Big No No With Google
Even though that’s just good old direct response marketing fundamentals at play it’s not going to fly in the future with Google.
You’ve got to allow people more than one path on your site, so a TOP navigation link bar is going to become a MUST.
“Quick Fixes For Getting Traffic Now”
A Few Pay Per Click Quick Fixes
There are a few things you can do that may just, if you’ve been slapped, get you back live, at least for the time being.
Glenn shared an example of a client who got slapped for sending people to a sales letter.
The first thing they did was attach that sales letter to a blog and add top navigation and the traffic started to flow again.
Second, we conducted a live case study field trip and pulled up sites that were live and getting traffic from people searching for my name “Daegan Smith”.
Not all of the sites were quality, in my opinion, but they all shared two characteristics.
They all had top navigation
They were on the same domain as a blog.
So, from empirical observation, you “might” be able to start getting traffic again from Google, if you’ve been slapped, by simply flowing suit.
Now, again, let me emphasize . . .
These quick fixes are more like band-aides than long term solutions.
“How To Win In Google”
Winning In The New World Of Pay Per Click
Pay close attention and read what follows several times if need be.
The largest paradox for me, as I soaked in everything that Glenn shared, was . . .
“How do I continue to drive traffic to the type of keywords that I know for a fact are highly profitable (because I track everything), but play the way Google wants me to play?”
The issue, is, if you’re creating your content in keyword themes using tools like the Google “wonder wheel” you’ll find themes, but they won’t intersect the way you’d like them to most of the time.
If I know for a fact that, for instance, company names are the most profitable keyword type for me to advertise on (they’re not – but for argument’s sake) I can’t really create one website and stay tightly niched to a theme that makes sense to the Google spiders, so what do I do?
Do I create a new website for each company name?
That’s a HUGE undertaking.
What Glenn shared based on this question was PURE genius.
What Follows Is Pure Pay Per Click Genius
Follow me here . . .
If you’ve identified a core keyword type that converts then, before you go about building a site that Google will love, you head over to the Google Keyword Tool and search for those keywords individually.
As you’re searching you’re looking for keywords that intersect while doing your individual searches.
Let’s say I go to the Google keyword tool and I search for 10 different company names, and Google pops out a list of 50 or 100 keywords that are related but there’s 3 or 4 that are related to them all . . . BINGO!
I’ve found my keywords in those that overlap.
If I searched those 10 companies using the Google Keyword tool and find that Google shows, in each individual search, that the keyword phrase “how to recruit” in all searches as a related keyword – that BECOMES the keyword theme for my site because it relates to all of the keywords I want to get exposure for so now I can interweave them based on that one intersecting keyword “how to recruit” as a theme.
So . . .
I create a site based on the main keyword theme of “how to recruit” and then I create my static landing pages for each company name on that site, now it’s all highly relevant in Google’s eyes.
I can keep advertising on my “money in the bank” keywords, and I’m playing the way Google wants me to.
Now that’s smart marketing, and I guarantee it’s something you won’t learn in any course.
“9 Steps To Google Adwords Success”
9 Steps To Pay Per Click Success
1. Choose Your Market – Look for a group you want to market to that you have a passion for.
2. Discover Your Market’s Key Hot Buttons – Find your market’s hot buttons. The problems they search endlessly to solve.
3. Find Your Point Of Different Unique Value Proposition - Search deeper to find the points of difference that aren’t being solved and speak to your prospects from that perspective.
4. Look For Keyword Themes Using Google Wonder Wheel - Head over to the wonder wheel to find related keyword themes that your prospects search in order to solve their biggest problems.
5. Construct Your Core Website Based On A Blog Theme – Create a core blog. Add good content, regardless of specific keywords that you know your prospects will love.
6. Make It Professional - Make your site unique not just for its amazing content, but for its look and navigation.
7. Create Your Static HTML Landing Pages – Start creating your static keyword focused landing pages based on the major keywords for which you want exposure. Remember not to ask for the opt in on page one, but rather, lead them deeper into the site.
8. Lead Your Prospects To Most Wanted Action - Now that your prospect loves you and your content ask them to opt in to your newsletter for more bad ass content that only you can provide.
9. Start Your Pay Per Click Campaign – Create your campaign, create your keyword focused adgroups, create your killer ad, and get ready to be loved by both Google and your prospects.
Free Traffic: Can Seven Minutes Really Be Worth $1,685.77?
I have an important question for you before get knee deep into some free traffic fun . . .
“Is seven minutes worth $1,685.77 in free traffic to you?”
Now the answer to this question is important because if your answer is YES, then I’ll make you two promises:
1. Focusing in and paying attention to what follows will take you no longer than 7 minutes
2. I’ll show you exactly how to, in less than 7 minutes, get up to $1,685.77 or more in free traffic.
You game? Good! Let’s roll . . .
THE first questions I get asked when I talk to someone new to marketing is “What’s the best way to get a TON of free traffic.”
Now personally, I don’t like this question.
To me, it’s like asking me “How can I be an absolute cheapskate and make money?”
Are you are free traffic cheapskate too?
That mentality doesn’t fly with me. Because it’s a mental position is completely juxtaposed to building a million dollar (or more) online business. It’s a hobbyist mentality that rarely leads to positive returns. I just suggest you let go of the search for the perfect way to get rich for free. It’s a waste of time, but . . .
With that said, there absolutely is a “BEST” free traffic generation strategy, in my opinion, and that’s what I’m here for today . . .
Pound for pound, from my own stats, the traffic you will garner, and the leads you will generate, from what follows tends to convert 2.5 times more into recruits and profits than more complicated paid strategies. Here, let me show you what I mean:
$2,142,77 Free Traffic Profits "Set It And Forget It" Style
“How To Turn Free Articles Into Mortgage Payments”
The evergreen, tried and true, strategy of article marketing is by FAR the most profitable long term strategy for generating, not only cash in the bank, but leads – quite literally, for life.
There are articles that I wrote back in 2005 that are still paying my bills today.
Nothing is better than “set it and forget it marketing,” and distributing free content is the goose that keeps on laying the golden egg, if . . . You do it right (or kinda right).
Free Traffic Goose That Lays The Golden Egg
What I mean is, I started using free content back in 2005, and what you’re seeing below are my statistics to date from a batch of 779 articles I’ve distributed to just one article directory.
14,050 Free Traffic Site Visitors From One Location Since 2005
Since then these articles have been viewed 397,000+ times and I’ve generated 14,050 visitors for free from this one location during that time. And the thing is, I didn’t even do that good of a job. Check out the click through rate 3.7% – leaves much to be desired.
Still, that’s a LOT of visitors for free. Let’s put that 14,050 visitors (clicks) into perspective.
Playing by the same rules, you’ll see below the stats for one of my adwords accounts since its inception.
Complete history from one of my adwords accounts - averaging $0.38 per click.
You’ll see I spent a lot (I made a LOT more than I spent, but that’s a discussion for another day). What I want you to focus on is the fact that, on average, I paid about $0.38 per click over this account’s history. So . . .
If pay per click traffic and article traffic were equal, per click, in value, which they’re not (I’ll explain in a minute why) that 14,050 visitors would be like getting $5,339 in free advertising, that’s still churning out clicks to this very day. That ain’t bad right?
Do you see the value of what I’m talking about? If so, let me take a step back and tell you the basics of . . .
How Article Marketing Free Traffic Works
1. You create some content that your target market might like to read in article format (you don’t even have to write and we’ll get to that).
2. You submit it to article directories online.
3. You attach a resource box to the article where you can display a link to your landing page (see below):
Article Marketing Free Traffic Getting Resource Box Example
4. You get traffic, leads, sales, and recruits.
Pretty simple right?
Now that we understand the basics, let me share with you WHY this process is so powerful.
First: You don’t pay a dime and you don’t even need a website.
You simply submit your content to article directories, and they win because they take your content and get more search engine traffic for it, and more money from their on site advertising.
You win, because those who read your article (if you do a few things right we’ll talk about) will click your link in your resource box, visit your site, and become your lead.
Second: You’ve got THREE unique ways to generate traffic and leads with this method.
You’re going to get internal traffic from people searching within the article directory who find your article.
You’re going to have other website publishers find your content, like it, and then publish it on their site. Your article is going to propagate the internet virally.
Finally, if you follow a few steps you stand to get a TON of free traffic for years from the search engines.
Check these results out, these are articles getting a ton of traffic from the search engines from within my account.
Over 100,000 free views from seven articles I paid $4 each for.
It’s not that hard to do the same, and we’ll get to how as you continue to follow along . . .
How To Arbitrage Your Way To Massive Free Traffic
It might surprise you, but I didn’t even write the articles above to reap the rewards. It’s true.
In fact, my most traffic getting articles, are some of the worse written and I didn’t write them. I paid some one less than $6 each and then just popped them out on the net. As Ron LeGrand would say, “the less I do, the more I make” and when it comes to article marketing it’s true . . .
Here’s the secret to paying someone else to write content for you so you always make money.
Let’s take my stats as example . . .
14,000 clicks and 700 articles (numbers dumbed down to make the math easy on me).
That means that for each article I get about 20 clicks. Twenty clicks paying $0.40 per click (as I would with pay per click) means each article, on average, is worth about $8.
As long as I pay less than $8 per article I’ll end up making a better financial decision, long term, in choosing to pay to have someone write articles for me than I would using that money for pay per click marketing. Make sense?
If I pay $6, for example for an article, and I get 20 clicks on average from it, then I’m getting clicks at $0.30 instead of $0.38 in pay per click marketing.
Hot Diggity! Free traffic just made me two bucks!
I bet you never thought about hiring an article writer that way before have you? Well, again, that’s what I’m here for:)
Let’s Stack The Odds In Our Favor For Getting Even More Free Traffic From Our Articles
At first, I had no idea how to do article marketing correctly, and as a result, as I showed you before, I was getting very few people to click through my link in my resource box.
Over time I’ve gotten a lot better. My recent articles get up to a 60.3% click through rate with decent traffic.
Getting 60.3% click thru rates is WAY better than 3.7% here's how . . .
4 Rules For Doubling Free Traffic From Your Articles:
1. In general, keep your content short – less than 400 words. People have a short attention span so help them out.
2. Use the Problem-Agitate-Solve formula. Start your articles with a problem, make it worse as they read your article, and then solve it, but . . . solve it incompletely so your reader feels an intense urge to get more information from you.
3. At the bottom of your article, tell your reader to read your resource box and click the link in.
Just do it like this to more free traffic from your articles . . .
Now they’ve got a partial solution, they want more, you tell them the solution is through clicking the link in your resource box, and they will.
The funny thing about people is, they follow directions well. But if left to their own devices, they don’t do much of anything, so give them something to do.
4. Write your article to people, not to the search engines. I’ve found that in the content that I’ve done this in, I tend to have a drastically higher click through rate.
If you follow the advice above you should more than double the number of people clicking your resource box links from stats and tests. Give it a shot in a few, I’m not quite done with you yet . . .
Why Free Content Traffic Is 2.5 Times More Valuable Than Pay Per Click Traffic
Remember, we’re stacking the deck in our favor right?
If at a bare minimum, each article on average gets you 20 clicks without the strategies we just covered, well, with them you’re going get at least 40 clicks. In other words, for every article you submit from this point forward you can send me half the difference – $4 to info[at]daegansmith.com via paypal. I’m all about win-wins.
Let me stack the deck even further in your favor . . .
Article traffic is just flat out better than PPC traffic on average. The reason is, you’re developing a relationship with your prospect BEFORE they take an action to move towards you.
In other words, if I read an article by you, and I like it, I’m “focusing” my full attention on reading your genius words and at the end I want more of what you’ve got, so . . .
I decide to click your link in your resource box and decide to get on your list.
I’ve just done a lot of thinking before becoming your lead, and because of that, I’ve just increased my value to you (How responsive a lead is is determined by what’s going on in their mind, not how much you pay).
It might seem counter intuitive, but the more hoops a person has to jump through to get to you, the better quality of a lead they become.
3 minutes reading an articles is far more work for your prospects than just willy nilly clicking on a pay per click ad.
Further, if a lead reads something from you, then opts into your lead capture page, and then gets emails from you, he or she is already used to your way of communication via text.
I’ve also found that leads derived from articles tend to remain active on your list longer (on average) than more expensive pay per click leads, and that again, increases their value.
If an article lead is worth 2.5 times a pay per click lead, then it logically follows that each click derived from article marketing is worth 2.5 times as much, so . .
If you’re paying $6 to get an article written and on average you’re getting 40 clicks now with our conversion updates, and we were equating those clicks to being worth $0.38 (like a pay per click site view) we see that, really, those clicks are worth way more – Closer to a $1 each.
Now, all of sudden, as we look at things a little closer we see that each of those $6 articles is worth close to $40, that’s HUGE value (just don’t ever tell the guy you hire to write this stuff for you that though . . .)
Keep reading because it gets even better . . .
4 Steps To Stealing Free Traffic From The Search Engines With Your Content
As Emeril would say “Let’s take it up a notch” . . .
Free Traffic Emeril Style.
So far, we’ve only discussed the true value of your article traffic and how to increase your conversions internally from what you do in your articles.
Here’s how to vacuum in even more free traffic from the search engines.
This little article, I had written for me for the keyword “Internet Network Marketing” has been nested at the top of the search engines for years, soaking in views for me simply for following the simple steps I’m about to share with you.
Cheap article I have plastered at the top of 68,000,000+ listings in Google for keyword "Internet Network Marketing"
(BTW: Did you notice the site right under it amongst the 68,000,000+ results. That’s right it’s the very same site you’re reading right now. – But again, that’s a discussion for another day – a blogging discussion)
It’s pretty simple.
Step One: Use The Google Keyword Tool To Find Keywords That Are Ripe For The Picking
What you do is you head over to the Google Keyword tool and search out a keyword you’d like to write an article on. Copy and paste the listings to a text editor.
Step Two: Time To Play Inspector Gadget
Time to play free traffic Inspector Gadget!
You take the list of keywords you’ve copied and pasted, and then you go back to Google and do searches for them.
If you find the top 5 listings don’t have good SEO put an asterisk* next to it. (What I mean by bad SEO is the there does not appear to be any good on-page optimization for the keyword. The keyword isn’t in the title tag, the page isn’t named for the keyword, and you don’t see the keyword that many times in the text itself)
Step Three: Get Excited Because You’re About To Get Some Easy Extra Free Traffic
Take the keywords that you found that, within Google, there were not many sites with good SEO for and start writing.
Step Four: Write And Then Submit Your Articles As Follows
Make sure you use the keyword in your articles in the following key places:
1. In The Headline For Article (at the beginning)
2. Once Per Paragraph In Your Article
3. Bold The Keyword A Few Times In The Body
4. Have One Link Hypertexted With Your Keyword
That should about do it.
Now here’s how it works . . .
Why Thinking Like Barry Bonds Will Make You A Killing In Free Traffic
How To Hit Free Traffic Home Runs Like Barry Bonds
I’ve submitted a LOT of articles, and if there’s one truth that supersedes them all, it’s that free content traffic is a game of percentages.
Barry Bonds didn’t hit the ball out of the park 100% of the time. He hit the ball exactly 29.8% of the time.
From my stats, you’re looking at about the same odds with your articles. You’re not going to get all of your articles to the top of the search engines for massive traffic home runs, but sometimes you will.
The way you increase your odds is by playing free content marketing as a volume game.
The more content you submit, the higher the chance you’re going to start getting your stuff to the top of the search engines.
The Golden Rule: Submit A LOT Of Articles To Win
And that brings up one more thing . . .
Don’t just submit a lot of articles, submit them to a LOT of article directories.
Wait! I know what’s screaming at you in your head right now “What about the duplicate content penalty Daegan?”
My answer: Who cares.
The Phantom Ghost Of Duplicate Content
"BOO!" I'm The Scary Free Traffic Duplicate Content Phantom.
New marketers tend to concern themselves with things that don’t matter and the phantom ghost of duplicate content is one of those things.
I’ve been to many a news site that have the exact same article. Do they care about duplicate content? Neither do I and neither should you.
Here’s why . . .
If you can’t quantify how something will effect you, then don’t worry about it. I, to this day, have not been able to see any negative effects from submitting the exact same article content to multiple article directories.
The benefits greatly outweigh whatever ghostly negatives there may be.
As I see it, as long as you put your article – first in the place you’re likely to get most traffic, you’re good to go.
By submitting your article elsewhere the only thing you do is increase the overall long term traffic yield – and that’s a good thing in my book. Again, increasing the value of each individual article we produce.
Here’s how:
1. You’ll get traffic internally from multiple places
2. You’ll have more places for website publishers to republish your content on their sites (i.e. even more traffic)
3. You may even get that article ranked in the search engines more than once
So I ask you, where’s the phantom ghost of duplicate content? I don’t see him.
Let’s do a quick final tally for how much our articles are really worth . . .
We left off at $40 each conservatively, well, with multiple directory submission and simple search engine optimization (which can increase your traffic by a factor of 20X or WAY more) I’d wager to say we can add at least a 30% premium on things. That’s at least $52 per article. More than you thought right?
By my stats, in fact, my top producing article, an article I didn’t write, has produced to date 1,365 clicks.
Here’s The Math Equation For Getting $1,685.77 In Free Traffic For 7 Minutes Of Effort:
1,365 clicks X $0.38 (price of a PPC click) X 2.5 (true value of an article click) X 30% (search engine traffic + multiple directory submission bonus) = $1,685.77 in free traffic from spending 7 minutes submitting one article I paid $6 to have written
(Man, I’m selling myself on content marketing, so let’s end this so I can get to it.)
Here’s A Few Ideas For Churning Out Articles Without Writing
Now, before we close out, let me say this . . .
Even though you can reap huge rewards from content marketing without writing, I personally think writing your own content is always better. With that being said, you don’t have to. Here’s a few ways get by the lazy way:
1. Do as I’ve done and hire outsourced writers to do the work for you.
2. Record yourself on a hand held voice recorder and have the content transcribed.
3. Take all recorded interview or audio content you have and have it transcribed.
4. Take all video content and have it transcribed.
NOTE: For #3 and #4 you can even do this with content you didn’t originally produce. Now, you can’t use that transcribed content verbatim, but you can re-organize it and put it into your own words. Now that content is yours as well (unless copyrighted of course).
I’m done. After looking this over, I’m thinking I should’ve charged for this, but I’m ok with giving this to you for free on two conditions:
One: I ask you to share this via FaceBook and Twitter by scrolling up to the top of the post and using the buttons and pay it forward.
Two: If this is your first time here, make sure you subscribe below, because if you liked this . . . You ain’t seen nothin yet:)
Personality Marketing: Is It Worth $500,000,000?
I just got off a LONG phone interview that is soon to become some of the most valuable and potentially dangerous material I’ve ever made available to the “Maximum Leverage” Inner Circle family.
What was the call about? Who was I speaking to?
What we talked about was some of the most dangerous personality marketing strategies known to man.
Who I was talking to will remain a mystery to everyone except those who devour the full training once it’s been made available to the Inner Circle family.
Why dangerous? Because, made use of, what follows can either be used for good or evil to create typhoon like income and fast with nothing more than your laptop and your brain. Curious?
Before we go any further, I only require that you commit to using what follows for good.
If you can commit to that, I invite you to read on . . .
A new and vastly different world of online money making is about to revealed to you.
Nothing makes more money or causes more controversy than a powerful personality unleashed through the power or marketing through the simple and widely available medium of email.
“5 Secrets To Getting Rich With Personality”
1. Be A Super Hero – When I consult with beginner, and even veteran marketers, one constant objection I hear is that their personality isn’t interesting enough, or more commonly phrased as the question:
“Why would anyone listen to me?”
The answer is because you’re the most interesting person in the world, or at least your persona is.
Have you ever seen those Dos Equis commercials with the “Most Interesting Man In The World?”
"The Most Interesting Man In The World"
He’s always surrounded by the most beautiful women on earth who can’t wait to hear what he says next.
Why? Because he’s the most interesting man in the world of course.
My question to you is . . .
Is he real or is he fictional?
I’ll answer for you, he’s a fictional character. And a damn good one at that.
Just one look at him and you’re instantly intrigued. “What’s this guy all about?” In his character, lies the first and most dangerous tool in your arsenal for making mega bucks.
Don’t be you. Be the “Super Hero” you.
Create the most interesting character in the world to speak to your audience through and they will listen.
What’s that I hear? “How?”
Sit down and think about who you’d like to be, jack it up 17 notches or so, and then, and this is key . . .
Write that character’s back story. Where did the character come from? What beliefs does that character hold? Is he or she bold? What brought that character online to entertain through email?
Speak and write from this voice and an instant magnetism you shall create with your audience.
Mr. X actually runs five different email newsletters, within which, when he writes, he’s never himself.
He’s always, for that niche “The Most Interesting Man In The World” and all five of his audiences eat it up.
Being a “Super Hero” pays.
2. Controversy That Can Make You $500,000,000 – There is nothing more boring or worthless than a person without an opinion on anything.
One of the biggest mistakes all new marketers make is to try to be exactly that – Boring. Never offensive, never taking a stand on anything, and never taking any risks.
No One Likes This Guy.
Why would you want to know, let alone read emails, from him?
I, for one, delete every boring “white bread” email that shows up in my inbox and I suggest you do the same.
There’s something funny about people.
Most are scared. They never voice what they really think for fear of not being liked, but . . .
If someone with the balls to say what they’re thinking comes out and says it – that same, weak, scared individual, will rally behind the fearless and highly opinionated person as instinctively as a moth being drawn to a flame.
Your prospects are silently screaming to be lead by you.
They want you to tell them what to think. They want you to say what they can’t.
You do that and they will fall in love with you. Think hard about how you can be more controversial and maybe one day you too can get $500,000,000 deal too.
Let me put it to you this way . . .
Howard Stern, THE most opinionated radio personality in history didn’t make a $500,000,000 deal for his radio show by NOT having strong and controversial opinions on everything.
Meet Howard Stern - The $500,000,000 Personality Marketer
The average individual fears offending others, the great one doesn’t because the “Super Heroes” of personality marketing know the secret power of controversy.
It polarizes your audience.
Let’s them know where you stand, and whether they like it or not they WILL listen.
The average Howard Stern “fan” listens to his show 2 hours a day, the average “objector” listens 2.5 hours a day.
Controversy gets attention, entertains, gives people a reason to “tune in”, and makes you rich.
3. Which side of the bed did you get out on? - I don’t know about you, but every morning when I wake up I roll over to the right, wipe the sleep out of my eyes and step out of bed.
"That Magical Moment Just Before Getting Out Of Bed In The Morning."
Never do I think about it. Never do I check to see if the ground is going to be there. I just get up, roll over, and put foot to ground. Why such blind faith?
Simple. The ground has always met me in the morning as I stepped out of bed. I’ve never had any reason to think it ever wouldn’t.
In other words, I blindly trust it’s always going to be there because it’s ALWAYS BEEN THERE.
Our days are full of these knee jerk habits fueled unconsciously by blind leaps of faith built on experience.
Use this to your advantage in your marketing. Here’s what I mean . . .
If you consistently share cool stuff with your family from afar via your email newsletter do it daily AND at the exact same time.
This consistent repetition, whether you know or believe it, is your secret key to anything you want in life.
Here’s why . . .
Just like the ground meeting me every morning, if you show up in the inbox of your subscribers every day at the same time you’re creating that same daily consistency as all the other constants in your life, my life, and your prospect’s life.
Over time it leads to trust.
They know . . . you’re going to show up at a certain time and because you always do you’ve won their trust by shear consistency alone.
A quick story from Mr. X - by applying this strategy he’s had people print out his personality based email massages every day and hand them out around the office.
Because he was consistent and writes with personality and a little controversy sprinkled he’s had singular people, by word of mouth and print paper, grow his mailing list by 153 people by hand.
Consistency creates trust, trust creates value, value creates wealth.
4. Tell Me A Bedtime Story - Did your mom ever to tell you bedtime stories? Mine did. I remember as a small child I couldn’t wait ’til bedtime. I would pull out my favorite book “Green Eggs And Ham” and I’d say “Mommy read it to me again.”
My Favorite Book As A Child - "Green Eggs And Ham"
The one trick pony of influencing the human mind is the power of story. It never gets old.
Get good at telling stories, use them often, use them over and over again and they will love you for it.
It’s a mistake to think that your stories have to be grandiose in nature to be effective.
Anything, as long as it’s a story, qualifies. I’ve personally shared stories about evicting crack heads, and Mr. X has shared stories about the quality of toilet paper at Morton’s Steak House.
Even One Ply Toilet Paper Can Provide Fodder For Riveting Stories
The funny thing is, people just can’t get enough.
A subtle, but powerful thing, about stories is it’s not how epic the story is that determines it’s entertainment value, it’s the level of personality and realism. Be real.
“How do you get good at sharing powerfully entertaining stories?”
It’s simple. Read stories, newspaper columns, books, watch movies.
Take note of what’s powerfully compelling to you, and then simply adopt the styles you like and practice over and over again.
There’s no other option but to get good, and when you do . . . Shazaam! The touch of midas will be yours too.
5. Do What Oprah Does - What does Oprah do? Whatever the heck she wants. And so should you.
The Queen Of Personality Marketing - Oprah.
Don’t imprison yourself to only discussing topics you believe relevant to your “niche.” Talk about what’s relevant to you. Oprah’s show topics are purely her desires and so should your “email episodes be.”
It’s a mistake to think that your reading audience wants to be educated day in and day out.
The truth is, they’d much rather be entertained for 5 minutes reading something riveting (and what’s riveting is what you decide is riveting).
Remember your audience isn’t made of robots. They’re people, flawed, quirky, and real. They gossip and have opinions on more than just the topic of your business so yeah . . . go there.
The novice marketer is flat, they have no opinion and their emails read like the instructions on the back of a box of “Shake ‘N Bake.”
Shake 'N Bake.
Why?
Because they falsely believe that their audience is as one dimensional as they are in their urgent need to earn a quick buck.
On the flip side, the wildly successful personality marketer does the opposite.
They know and exploit the fact that we’re all human and we all yearn to be surprised and entertained.
They know that they can bridge any topic, any story, into a good reason to take another look at their product or service.
They know that even before anything else that entertainment, controversy, and being larger than life supersedes all.
They go there first and then simply bridge the gap.
If I can make money talking about evicting crack heads to a bunch of network marketers and Mr. X can make money talking about toilet paper quality to health nuts don’t you think you can to?
Tyron The Crack Head Sprinkling A Little Crack On His PB&J.
You can, and your level of belief in that truth will, at the end of the day, will put you amongst the ranks of the rest or the best.
Are you ready to be one of the best? Really ready?. . . Let’s see – Watch this.
Posted in Uncategorized | 40 Comments »
Ned Rae: from a 28,000 organization to the verge of death
I just had a long conversation with an old friend. A mentor from back when I grew my first large team in Success University. The story he just shared with me will inspire you, touch your heart, and move you to action. Read on . . .
Ned And Cheryl Rae.
Ned was my upline in Success University and he and his wife Cheryl are two of the nicest people I’ve ever met.
The thing I remember most about the first time I met Ned was the undertone of joy, happiness, and love for his wife and his path in life. Totally magnetic. A person you just want to sit down with, shut up, and absorb their wisdom through the tales they tell.
Ned Rae - A Vision Of Leadership And Success.
He, in a former life, was an Army Machinist, before he found his way to the home business world, and it was with that same military mentality that he was able to lead, grow, and inspire a team that over a few years grew to 28,000+.
I remember when I met Ned for the first time, in person, just how happy he was at this company meeting. I remember the magnetism he brought to the stage as he shared his story with us all.
A true story of inspiration. A guy who lived, and to this day lives, by the principles of personal development and mentorship and reaped the rewards.
Ned Rae's Top Producer Ring From Success University.
He shot me an email yesterday with what he was currently up to, and I decided to pick up the phone to reconnect.
I wasn’t prepared for what he had to share.
Back in Vietnam he had contracted hepatitis C, and even in his Success University days, he battled to keep his health at the same level as his income and leadership.
Ned Rae On Stage - Even Here He Was Battling With His Health.
It was a challenge . . . which recently, he almost lost.
Ned shared that one year ago his liver had totally failed on him. Sequestered to a hospital bed for months in a situation where not even his physicians thought he would live more than 60 days, he carried on.
Only mentally clear while on dialysis 20% of the time because of the level of ammonia in his blood, it seemed to everyone, but him and Cheryl, that he was nearing the end.
In those mentally clear states his only question to Cheryl was “Do I have my new liver?”
For weeks she could only say, “soon.”
To make matters worse, our company – Success University, was crumbling before us. My team and his 28,000 organization were both being ripped from beneath us.
And, as I sat there listening to Ned share this, I could only think of how strong he was.
To wake up and only be mentally clear 20% of the time, knowing that the only constant realities to meet him in clear consciousness were that he was teetering between life and death and that his livelihood, the team he had spent some 5 years of his life devoting himself to building, was gone.
What a herculean mental effort it must have been to stay positive in those dark times.
One morning Ned awakes to hear Cheryl, his wife, crying.
He thinks it’s the end.
She walks over to him and he says “Baby, it’s going to be ok.”
She, tears streaming from her eyes, responds “Yes, I know. They found your new liver.”
Ned made it through surgery with flying colors, and while speaking with him, he was the same old Ned I had remembered. Lighthearted and full of joy, but slightly changed . . .
See Ned, had always believed in putting his whole being into the company he was representing and he always did.
Seeing his 28,000 person downline disintegrate while he lay on his death bed had changed his perspective.
Before when I shared with Ned what I was doing on the internet, he simply disregarded it.
Ned had always been an old school “belly to belly guy.” But now that he’s taking anti liver rejection medication and he’s had a team crumple before him and there was nothing he could do about it, now . . .
Ned is receptive to the vast potential of the internet. It’s, for him, now the only way he can build.
The advice I shared with Ned was . . .
1. Lead With Value – give without reserve. Create a lead capture page, put a recording together sharing his story of success that lead him to the brink of death and give that way via a lead capture page as a lead magnet. Why? Posture, personality, and rapport.
2. Communicate Daily - even though Ned is more of a phone guy than an online guy, he can still do the thing he loves (talk to people and connect) by simply giving his prospects a call to action to give him a call between, for example, 3pm and 9pm CST and leave his phone number. The phones will ring off the hook.
3. Package His Knowledge – Ned, in order to stabilize and control more of his income MUST create a different dynamic with his prospects, NOT Ned – Company – Prospect, but rather Ned – Prospect – Income Streams. When your income is dictated by the posture you create, the value you give away for free, and the relationship you directly have with your prospects there is NO company that can ever take that away.
4. Get Paid What You’re Worth – Ned, after losing his income and downline, moved to a lower tier direct sales company. I don’t know if he’ll follow this piece of advice or not, but I told him to move to something where his income will more closely meet the true value he provides by moving to a higher ticket item for sale.
It’s only fun, you can only really help people, when you’re paid for your value and those who are ready to change their lives by working with you are willing to step up to the plate to pay it (from their perspective, NOT because they think you’re worth it, but because they believe they’re worth it).
Ned threw up the obvious objection to this final suggestion which was “don’t you cut out a significant portion of the marketplace by raising the price barrier to entry?”
My Response: No.
We find the money to do things we want to do and to get the things we want to get (that’s why a lot of us have so much CC debt). All you do by raising the barrier to entry is raise the caliber of person you work with. They value you and you value them. You find people who more reflect your financial beliefs. Working with people like this is both a pleasure and a joy.
There’s one more thing I shared with Ned that may be more subtle, but still highly important . . .
I noticed when he spoke about the internet he said “I have to use it.”
Subtle, but expressing things in that fashion puts the burden of labor on your mind to the task. It’s no longer a pursuit of passion when you “have to” it’s a chore and a job.
I shared this with Ned, and that the proper mindset for online success is one of great adventure. A new journey, a puzzle, a new land to discover. If you go after your business from that perspective every single day is a joy.
As we left our conversation . . .
Ned said “Daegan, you’ve come a LONG way since we met some 6 years ago. You’re there and I’m finally ready to learn more from you.”
I smiled, he couldn’t see it and said “Thank you.”
Not for the compliment so much, but rather for the inspiration of his story. To be on the verge of death and then get back at it is more than heroic.
I think sometimes we give too much mind space to the home business guru and not enough to the home business hero.
Ned Is A Hero.
I challenge you, as you read this to feed from Ned’s strength of resolve and never ever quit.
I have come a long way. I’m proud of it. To be able to pick up the phone, speak to an old mentor, and return the favor in spades means my time and direction have and continue to be worth it. As long as you never give up, I’ll never stop mentoring you either.
Getting to the $1,000,000+ level isn’t that hard and doesn’t take that long (6 months or less) if you’ve studied up as long as I have. But it takes even less time when you don’t have to figure it all out on your own as I did. If you’re ready to change your life click here – I’ll lead. All you have to do is simply believe and follow.
Ned And Cheryl's Reaction To What You Just Read.
Posted in Uncategorized | 24 Comments »
How Often Should You Email Your List?
Probably THE most important question you could ever ask yourself as far as making money in your home business is concerned.
The moment I learned the true answer and applied it to my business years ago I realized an immediate doubling of gross monthly revenues personally, and have never looked back since.
To put it bluntly, if you want to have a more profitable business as early as tomorrow, it’s wise to shut the door, remove yourself from any and all distractions, and pay close attention.
First, let me share with you why we’re discussing this today . . .
It’s simple, there’s just too much bad, confusing, and miss information on this carnally important component to your online success.
Just a few days ago I was hanging out in an online forum where this EXACT question arose and . . .
Everything that was said, almost, was wrong, based on the wrong metrics, and aimed NOT at growing a more stable and profitable business, but rather at “feelings” which don’t put money in your pocket (we’ll get to those feelings in due time).
And . . . You’re in for a treat!
In our discussion, (which I want your feedback on in the way of your comments) I’m going to be opening up my business, and sharing a few things you’d rarely see unless you yourself have a million dollar plus online business.
So, let’s get to it by first discussing common models we encounter as far as email marketing is concerned.
Method #1: Autoresponder ONLY
Some experts never send live broadcasts and rely only on their autoresponders to do all the work of follow up (unless they’re launching a new product).
The intervals they use vary from once a day, once every other day, to strange mathematical equations that I’m, to this day, not a believer in.
Upside: You’re handsfree. You don’t have to expend mental energy thinking of what to write your next newsletter about, it’s all autopilot. You’ll also have lower unsubscribe and complaint rates on average than a more aggressive approach.
Another more subtle upside is, the longer warm up period can tend to create higher lifetime lead values over the span of years.
Downside: This model requires extremely high lead flow and patience. It can take months with this slow drip method to recoup your original advertising expenses let alone see an ROI (return on investment).
Who This Model Is Ideal For: It’s an ideal model for a ten to twenty million dollar company with extremely high lead flow and cash reserves, but not for the every day average entrepreneur.
Method #2: High Sales Broadcasts Ratio
This is a model you’ll see a lot in the home business and internet marketing arena and it’s easy to spot for it’s high sales pitch broadcast ratio to value driven emails.
Upside: Highest probability of immediate monetization. Rotating offers, and blasting them out without abandon will certainly make you more money in the short term.
Typically this model exists in a business in an industry with a higher available lead flow and short lead life span.
The practitioners of this model mail their fresh leads heavy to buy offer after offer because they know through experience if they don’t monetize the leads they’ve generated today with a 30 day time span it’s likely they never will, so they blast varying offers at the list to maximize immediate sales.
Downside: This model is limited in core lifetime lead value.
Meaning, you may win now, not long term and you’ll burn through your list fast with high unsubscribe and complaint rates which ultimately can get you blocked by major ISPs. Generally the practitioner of this model lives and dies by their lead flow because if it drops from one month to the next so will profits.
Who This Model Is Ideal For: This is generally a method that is seen in one to three million dollar per year biz opp heavy businesses with higher lead flow and lower revenue per lead, again not for the long term revenue driven marketer.
Method #3: Hybrid Autoresponder + Broadcast Messages
Some experts have a baseline autoresponder sequence programmed into their autoresponder and commit to bi weekly or weekly broadcasts.
Upside: This is better, in my opinion, than the prior models for the beginning entrepreneur as far as cashflow is concerned because you’ll cut the time period for self liquidation of leads down and you’ll positively reinforce yourself psychologically on the broadcast days with 1.5X to 2X sales volume days which will keep you motivated to push forward.
Downside: You’ll notice the more successful marketers that follow this practice typically do a monthly or bi monthly product launch to re coup ad spends and produce the level of profit that makes their business enjoyable. So it’s a good model if you’re willing to put out new product offerings every month or every other month to keep profits high.
Who This Model Is Ideal For: Typically this model is found practiced successfully in businesses that generate between one million and 7 million annually with a moderate to high lead flow.
So we’ve been through three models so far, but not what I would consider the best for the beginning online home business marketer. So what’s best?
Method #4: Live Daily Broadcasts
Bar none the most effective, immediately profitable, and long term revenue driving way to develop relationships with your list of prospects is to send out at least two live daily emails, what I call “episode”, per day. One in the morning or afternoon that’s entertaining and of high value, and another in the other time slot that is meant to drive traffic or direct your prospects to take a positive monetization action.
Done consistently there is absolutely nothing more powerful both in creating immediate short term revenue gains and developing rock solid relationships that drive high long term lead and customer values.
Now, I know you’re not a believer yet, so let me share a few things with you . . .
First off, you’re lucky because I just took a 3 week trip where I didn’t follow this advice that illustrates just how powerful what I just shared with you really is.
$84,000 Gross Monthly Revenue Difference Between Emailing Daily And Not
In April (top row above) my business did about $177,000 through our main merchant account, and then in May while I was away and not emailing daily we did about $94,000.
Neither number is anything to scoff at, but the difference between this one singular habit being implemented or not in my business – by the number, was worth $84,000 (as either a pay cut or raise depending on how you think about it).
Also, I know you’re probably thinking that your prospect would get sick of it when you’re sharing daily via email, but . . .
That’s just not the case. It actually works the opposite way. When I don’t email daily people wonder where I am. I personally received some 43+ email messages like the one you see below . . .
How Your Prospects Respond When You Send Daily Emails And Then Stop
It’s all about the consistency. High value and entertaining content shared consistently leads to long term trusting relationships.
And, a daily expectation and curiosity to see “what’s coming tomorrow.” You become a welcomed friend and part of your prospect’s daily routine that they will miss IF you don’t show up.
“But Daegan, what about deliverability and spam complaints?”
Let’s talk about deliverability first. Again, counter to common belief (which would be, “if you email more you’ll be seen as spam and get blocked”) actually the opposite is true.
When you email a specific volume consistently and daily the major ISPs also get used to you and as a result you end up with higher deliverability than if you sent more sporadically.
Check out the image below from one of my older autoresponders and notice the number of bounced (didn’t get through) emails from when I emailed daily compared to when I left a large lag between sends.
Bounced Emails Doubled From 621 to 1324 With Three Week Lag
When I left a lag the number of bounces more than doubled.
Now let’s look at spam complaints. You’ll see the same principle holds true. When you email daily you actually have less spam complaints than when you don’t. See the image below for proof.
Marked Spam Complaint Increase When Lag Left Between June 14th (0.10%) And June 22nd And Continued To Increase Until July 7th (0.23%)
Notice how spam complaints jumped when there was a time lag between days. It’s simple, send more emails and get less spam complaints.
You’re probably wondering why this is . . . right?
When you email daily you’re creating a “self cleaning oven” effect on your list.
Those who aren’t interested unsubscribe a little bit at a time daily. As a result, you’re effectively cleaning your list daily of time wasters and potential spam complaints. It’s like brushing your teeth every day or going to the gym – each time counts.
Here’s the last thing I know you probably still haven’t gotten over: “Daegan, if I email my list daily won’t more people unsubscribe?”
The answer is – probably, and that’s good! It’s honestly something I don’t even give a second thought. Get rid of the complainers early. Who cares if people unsubscribe.
The only people that do care are the people who live in a scarcity mindset of “I’ve only got X leads and if I lose one that’s bad” and well, that’s just stinking thinking.
If you believe and know to your core that there’s an infinity supply of leads out there, and you make your business about getting as many of them as possible and sharing value with them daily via email – a highly successful, fulfilling, and profitably business you shall have.
One last screen shot for you, here’s the difference on a daily basis between emailing daily and not.
The True Difference Between Not Email Daily (First Two Days) And Emailing Daily (Last Two Days)
So the final question is simple . . .
What sort of a day tomorrow would you rather have? You already know my answer and if you’ve come to the same conclusion click here to get REALLY good at making money with your emails 
Posted in Uncategorized | 47 Comments »
Internet Network Marketing Lifestyle
A little more than three weeks ago, I said goodbye to my beautiful ocean view home here in Maui to head back to the Mainland to undertake one of THE most extensive trips of my personal and internet network marketing business life and . . .
I counted, some 43+ people who individually sent me a FaceBook message asking where I was and why wasn’t I sending my daily email updates like this . . .
Like Aaron, Read On To Find Out Where Daegan's Been For The Last Three Weeks . . .
To all who wondered where I’d been I thank you for your correspondence, and for all those looking for a good story and where I’ve been please read on . . .
The internet network marketing world has changed me to the core. I am simply a new, better, and different person. The personal metamorphosis that has taken place has been astounding.
From an insignificant wage earner wondering what value my position in life added… now, to a person who awakes every single day happy, fulfilled, and ever hungry to create more positive change in the world.
My one and only wish is for you to undergo that same core change. To realize your own significance. To live a life without worry, fear, or doubt. To help as many others remove the shackles of mediocrity and awaken with new eyes to a wondrous and abundant world that already surrounds them.
My trip began with an 11-hour flight back to my hometown of Washington, DC. From paradise to the fast pace rhythm of city life.
Once home, I decided to go out for dinner to a little restaurant named “Georgia Browns” for some good ole down south stuffed shrimp. It was there that I met Travis, my new instant friend.
Funny how life surprises you. My trip back to DC was to take part in a $20,000 per year mastermind group I committed myself to being a part of. And there I was, the first day back, meeting a new friend.
Turned out Travis’s family owns the largest recycling company in the Maryland, DC, and Delaware area. A legacy business started by his grandfather, that in a little over 100 years has ballooned into a billion dollar company.
The Billion Dollar Recycling Business Back In Washington DC
Travis took me out to the largest of their 32 recycling centers and I was astonished. There amongst the trash and debris lay millions of dollars worth of value waiting to be harvested. In any economy, in any time, under any circumstances there is the possibility for any of us to create wealth, if only we open our eyes to see it.
"Acres Of Diamonds" - Finding Billions Hidden In The Trash
Whether you’re just beginning your business, you’ve been marketing for a while and you’re still awaiting your own breakthrough, or you’re a seasoned pro, I challenge you to look deeper.
There’s more abundance there, for us all, than we could ever fathom. My trip to the DC recycling center, 15-minutes from my home, reconfirmed this carnal truth to me and hence I share it here with you.
Time flies… and my mastermind meeting begins. I arrive at the hotel an hour early to prepare and have some breakfast – a southwestern egg scramble.
As I sit there excitedly going through my notes for what I’d like to share, I feel a tinge of fear strike me – “What if I don’t have any value to share with the group? Will they accept me?”
When these moments arise and a little voice tries to shoot me down I simply respond to myself - “Who cares, just go out there and have some fun!” – and that’s exactly what I did . . .
Over the two days of the meeting I noticed my counterparts taking more notes from what I shared than anyone else. “What a silly thought I had a few days ago,” I thought to myself.
It appeared those five years of intensive study and action had proved valuable. I knew things they didn’t even know existed. I felt I had contributed my part. But, no time to gloat…
Next, off to Las Vegas for my best friend Ed’s bachelor party. I had reserved a room for myself and 4 other rapscallions at the “Hard Rock” it was time for Ed’s last stand as a single man.
View From Our Hard Rock Suite Of The Massive Pool
I arrive first. Quickly drink WAY more than I should have, and by the time the others arrive I’m already passed out in the room (haha). Vegas right?
A few hours later I awake, see they had called, and take my drunk ass down to meet them. The party continues . . .
The next morning we spring for a cabana down by the famous Hard Rock pool. A good move and great day. Food and drink for all, and plenty of good people watching – if you know what I mean.
My last night in Vegas we pull up to a Black Jack table and see a guy sitting there with two giant yellow chip stacks ($1000 a chip). We sit down for about 30-minutes and play with him.
When we get up to leave, his stack is about 85% gone.
A fool and his money are always quickly parted, but the biggest lesson I want to make sure you get is . . .
Going to places like Vegas is STRONG mental validation for the abundance of the world. Money flows in one direction – your pocket to the casino and . . .
Yet we happily go there time and time again fully knowing our fate. I’m still working on cracking the Vegas marketing code. It’s genius. It proves that entertainment trumps all else where cash flow is concerned.
You entertain well and throw in a little marketing savvy and you simply get rich. Example – Vegas.
Our time together moves faster than a Cheetah in pursuit. Next . . .
Napa Valley for the wedding. I’d never been to Napa, but I’m struck by its beauty. Wine country is amazing.
Ed’s wedding is tomorrow now. Again, there we are at the bar getting as many drinks as humanly possible down the gullet of the soon to be groom and our own. The next day we ALL pay for it (Especially me).
Being the Best Man I had to give the Best Man toast – ONLY problem is, I’m more hung over than I’ve ever been in my life and I don’t exactly know what to say.
Thank God I Didn't Loose Those Rings . . .
The wedding goes off without a hitch. I don’t lose the rings, and faster than I wanted we’re at the wedding dinner.
5-minutes before I get up to speak… I’m nervous.
The Maid of Honor gives her speech which she’s clearly thought about. The clock ticks . . .
I take a deep breath and say “Whatever happens, happens.” Remove all fear from my heart. And wearing my father’s Ray Ban sunglasses to keep out the brightness, I stand up. I’m handed the mic and speak…
My Fearless Best Man Toast That Had The Whole Colbert Clan In Stitches Including Uncle Stephen Colbert Of The "Colbert Report"
From the second I began, that crowd was mine. I had them cracking up, even . . .
Stephen Colbert, my best friend Ed’s uncle, and famous comedian (I can’t go into all the sneaky from the stage marketing stuff I used to keep the crowd cracking up, but it worked like a charm – maybe a good topic for another episode).
[Mental note - check off "make famous comedian fall out of chair laughing his ass off," from the bucket list.]
I sit down. Ed says “I’ll remember that for the rest of my life,” I feel good.
The next day the newlyweds head off to Maui, of all places, for their honeymoon and we head to Santa Cruz for a little bonfire and beach action with a few friends (nice beach, but the water is FREEZING – not like back here in Maui at all).
The next afternoon we head off to an ancient Redwood Forest along the coast of northern California, deep in the mountains. Breathtaking . . .
A Breathtaking View Of The Ancient Redwood Forest Of Northern California
Some of these ancient trees are older than our modern calendar. Older than Christianity. They are of the tallest and oldest life on the planet.
Walking through this tranquil forest is almost beyond reality. Like nothing I’ve ever seen. Vast green and red everywhere. In the silence, I feel how small I really am.
Me Sitting Front Of The Second Largest Redwood In Big Basin Park "Father Of The Forest"
How short my existence really is, and I feel a warm rush of happiness come over me. We’ve each only got so much time, why waste it? I ask myself “Am I living a life of significance, without fear, without want, full of joy?”
My mind responds resoundingly, “yes.” It was a good day. A day I’ll never forget.
In the blink of an eye I’m back on a plane. This time to Austin, Texas.
The reason for this leg of my travels was for another mastermind meeting, except . . .
Between the time when I bought my tickets and when I arrive in Austin the meeting has been pushed back a week. So now I’ve got four days in Austin (one of the coolest cities in the US) without a plan.
I call John, one of my mentors (I’ve given him over $20,000 over the last few years) who lives in Austin to see what he’s up to. He’s free.
We go to dinner at “Austin Land and Cattle” for one of the best steaks of my life.
We talk shop and I come out of the meal without having to write him another $10,000 check (nice feeling) and a few really powerful new marketing ideas. ‘Twas a good meal.
Earlier that day I had called and left a message for my friend Mike Dillard (of Magnetic Sponsoring and BetterNetworker), who also lives in Austin, to see what he was up to.
At dinner with John, he calls back and says “We’ve got the whole Magnetic team in town and we’re doing a company retreat. You’re timing couldn’t be any better. Want to come join us on the houseboat and check out the new office tomorrow?”
I respond “Why not?”
The next morning, I meet up with him in the lobby of the Austin Hilton at 10am with the rest of his crew. We check out their new swank office overlooking the capitol building. Pretty sweet location in my opinion.
Jumping Onto The House Boat With Mike Dillard And Crew
Then we jump in the Range Rover and head to Lake Travis for some houseboat fun. ‘Twas a good day.
I remember when Mike had just started his Magnetic Sponsoring business and to see it grow into an 8-figure business in a few short years with an entire staff and culture full of good people, was simply inspiring.
One good sales letter, one good innovative product or idea can simply change your life and make the lives of countless thousands of others far better. Never discount that drive, that passion, and spark of change you want to make. It may change the world.
That night we head out to the bars for some extended fun and I, for the first time in my life, eat my first $18 sandwich (pastrami, coleslaw, egg salad, a fried egg, and russian dressing). Ohh and it was worth every penny!
The next day I leave for the final leg of my trip before coming back home here to Maui.
Time to get on the plane to Denver, Colorado to meet up with my business partner Rob.
In 4 days, we plan our next six months, shoot a new product, and watch Ray Allen hit 7 three pointers in a row. Highly productive time.
And finally . . . At long last . . . I hop on the final plane home to Maui. I’m happy.
I get home and although I was so busy I didn’t get much of a chance to do any active marketing along the way, I arrive home to more money in the business bank account than when I left, and a cool $20k in extra checks in the mailbox.
The internet network marketing lifestyle, I must say, ain’t all that bad.
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