Today’s message is on a topic I rarely see
discussed online, that being how to apply
direct marketing principles to your network
marketing business.

To be fair, network marketing itself, does in
fact follow a direct marketing model, but not
in the most efficient way.

It’s understandable why, in many highly
successful direct marketing businesses the
phone is a key component to creating results,
but you don’t see the owner of the
organization on the phone themselves, rather
they hire a phone room to do the dirty work.

When done properly it can be highly
effective, but when done improperly it can
alienate your customers and give them a bad
impression of you and your business.

Just yesterday, which was Saturday, I was
riding along in the car with a friend when my
phone rang. It turned out to be a
telemarketer who had pulled my name from the
list of customers of someone I had purchased
an information product from trying to solicit
a seminar sale.

I was wholly closed to this because it was
Sunday and I have better things to do than be
sold a ticket to a seminar that I had no
interest in.

The phone is a very sensitive media and this
should be understood. Now, instead of looking
favorably upon the person I had purchased
from I will forever hold a negative vision of
them because of this call.

So that’s how telemarketing can be done
wrong.

In network marketing you’re taught to do 3
way calls which can be effective, but
understand when you’re taught to do this
without first being taught how to generate
your leads first you’re basically being
reduced to a telemarketer.

Understand that the phone if you so choose to
use it in your business is only one piece of
the puzzle and all pieces must be present for
optimum success.

It starts with lead generations. Where are
you going to find your prospective recruits?
Online there are several different ways to do
this.

Next comes qualifying them. How are you going
to get them to raise their hand and show you
that they are interested in what you have?
Are you going to use a lead capture page or
something else to have your leads qualify
themselves?

Next comes communication with your leads. How
are you going to constantly communicate with
your leads so that a trusting relationship is
built? Are you going to use email,
teleseminars, personal phone follow up, or
are you going to do them all.

Finally we come to the offer. What are you
going to offer your prospects that they want
and how are you going to have them take
action to get it? Will it be a sales page
that you use, direct mail?

In all this you have to understand that all
parts of the system must be congruent with
each other. You can’t get traffic from people
interested in health and sell them personal
development. It won’t work optimally.

Further you can’t have your leads opt into a
lead capture page for one thing and then in
your email follow up talk about something
completely different.

It’s all got to fit together.

And you’ve got to offer your prospects what
they want. So you have to know what they
want. You can’t guess at this, because you
don’t know until you ask them.

It’s like the game show “Family Feud” you
don’t get points for giving the BEST answer
you win by giving the answer that most people
polled gave.

It’s not about you, it’s about them.

All these things must be in harmony for you
to leverage a direct marketing approach to
network marketing most effectively, it’s not
just getting some leads from a leads company
and calling them.

If you just do this you’ll miss out on truly
leveraging what direct marketing should be
for your network marketing business,
especially when we talk about the internet.

To the top,

Daegan
“The King Of Never Calling A Single Lead”

P.S. What if you could grow a network marketing
organization of 6057 in less than 2 years and
personally recruit 401 people without picking
up the phone? Imagine how different your biz
could be. Here’s how to do it - Go here now

Finally Released: Here’s your exact path
to recruiting at the push of button and
growing an downline of 7227 people on
autopilot and earning $40,000 or more per
month in process free:

==> http://www.recruitlikecrazy.com/freecd

Tabula Rasa - (Latin: blank state) refers to
the epistemological thesis that individual
human beings are born with no innate or
built-in mental content, in a word, “blank”,
and that their entire resource of knowledge
is built up gradually from their experiences
and sensory perceptions of the outside world.

We all start as a blank slate.

It’s our experiences that shade our
perceptions. Our first impression of network
marketing is one of magic and wonder. We see
huge checks and financial dreams realized and
in that moment we see that possibility for
ourselves.

In that instant, our lives are forever
transformed. A new journey begins.  We’re
incredibly impressionable at this point in
our development.

We look for leadership and follow the advice
we’re given quite blindly for better or
worse. To follow, success stories are created
and many fall by the wayside.

But, no matter where you are now, understand
each day we begin a new - equal opportunity
for new success and new troubles to surface.

I’d like you consider this message the first
for today’s blank slate.

I’d like to share with you a few ideas that I
want you to consider. Not to follow blindly,
but to consider in the context of your
experiences and where you dream to be.

I think if you do this, what you’ll find is
what I share here will help move you to the
next stage in your business, but you be the
judge . . .

First some stats . . .

-Most network marketers fail in the first 30
to 60 days.

-If a new rep earns an income in this period
they remain in the industry over twice as
long as those that do not earn a profit in
this early phase.

-Thos network marketers that remain with
their chosen company for five years or more
have more than an 80% chance of becoming a
top income earner with their chosen business.

-We also know that network marketing is a
highly leverage business. One that takes some
time to create long term leveraged residual
income, but here’s what I didn’t get at the
beginning . . .

Our early actions determine our outcome.

If we’re taught to buy and call leads each of
our probable chance of success decreases
exponentially.

Why?

Not because it’s not a skill that can’t be
mastered.

There are many who have mastered and used it
to become highly successful.

More so, because the act of buying leads
means you’re expending additional capitol
early to develop a skill that is hard earned.

Most of use go deep in the whole financially
to try to master this skill because it’s all
we’re ever really exposed to as a blueprint
for success.

This is dangerous in my opinion because for
ever dollar spent it’s another dollar that
must be recouped to gain profit, and the
clock is ticking . . .

60 days most network marketers won’t break
even when considering the additional
expends without an immediately efficient
profit model. Sure a few may recruit a person
or two, but that’s a long way from realizing
real profit on a balance sheet.

In other words we end spending about $500 to
make $50 our first few months in the game.

We unknowingly create negative leverage in
our business doing this.

We’re expending capitol while giving up
control of our advertising to someone else.

Paying for and then calling leads of dubious
and uncontrollable quality one at a time in
an effort to bring them into our
“organization” where we’ll make a small
percentage of our expenses back in the short
term is like having a dump truck dig a whole
while we try to refill it with our hands.

It would take a Herculean effort to ever get
the job.

I didn’t understand this when I began. I just
“knew” that if I did what I was told it was
going to work because that’s what I was told.

How do we resolve this issue? Here’s how I
did. You can follow or use my model to create
your own:
http://www.recruitlikecrazy.com/freecd

First off . . .

Have as much control over your business as
possible, from lead generation to lead
communication to monetization.

Second . . .

Think first of how to reduce expenses to a
minimum early to increase the likelihood of
early profit.

Third . . .

Have profit models for your business that
provide, most importantly from the outset,
instant and low risk profit. Concern yourself
with this task first and long term residual
income later.

Why?

If you profit now you stand a much greater
chance of profiting and creating long term
leveraged residual profit later.

Fourth . . .

Think in terms of leverage. Proactively
search out ways to automate as much of what
you do as possible so that you can focus on
the most important task of lead generation.

Fifth . . .

Think in terms of simplicity. Where
duplication is concerned, the simpler the
system you can create that produces results
the more likely those results will be
duplicated and long term residual income
growth will be achieved.

To the top,

Daegan
“The King Of Never Calling A Single Lead”

P.S. Finally Released: Here’s your exact path
to recruiting at the push of button and
growing an downline of 7227 people on
autopilot and earning $40,000 or more per
month in process free:

==> http://www.recruitlikecrazy.com/freecd