I just pulled this question out of the grab
bag and what follows is money in the bank
and recruits in your downline.

The answer to Chris’s question below will
certainly be something you’ll want to save and
refer back to . . .

“Hey Daegan,

I have a question regarding direct marketing
style sales letters.

My company does not currently have that type
of sales letter in its system that is used to
convert prospects into signups.

I am thinking about creating one, and I am
looking for a little advice.

Should the sales letter be focused on the
marketing and training system I have created
for my team, or more about the benefits of my
specific company or both? If you were going
to create a sales page for your business how
would you go about doing it?”

-Chris

The King’s Response:

Chris, this is by far one of the best question
I’ve ever received, and the answer I’m about
to spell out to you can mean many recruits
for you and certainly can mean a lot of
duplication for your team soon afterwards.

Pay close attention . . .

SIDE NOTE:I have no problem revealing this
because, for me, the story has already been
written, now it’s your chance to leverage
what I know for serious money.

Just a few days ago I was going through a
free report that I downloaded a few weeks back
that will shed some powerful light on your
situation before I give you the step by step
breakdown.

The author of the report was a professional
copywriter working for one of the most famous
copywriting firms in the world.

This guy was writing a sales letter for a
golf related product for one of this client.

In the letter, the copywriter referred to
what he THOUGHT was most important to his
market.

He addressed two major frustrations in the
golfing world - hitting the ball father and
eliminating hooks and slices.

Upon completion of the letter the copywriter
took the letter to the big boss for a final
review.

His boss, being on of the most accomplished
copywriters in the world and having written
several high performing offers for the golf
world, looked at the letter and gave him some
simple advice . . .

“Forget about the slice stuff and focus the
entire letter on hitting the ball farther.
That’s REALLY what the market is after.”

The copywriter followed the advice of his
boss and made the appropriate changes and
ended up with a winner.

The moral of the story is . . .

Don’t worry about the ancillary stuff. Deal
with the biggest problem and frustration of
the target market and dig deep on it.

So Chris, what this means to you and I as
network marketers is this, and it’s important
you get this before I go through the process
step by step, forget about everything in your
letter except solving the main problem of
your prospect.

In the network marketing world, the problem
always comes back to money. Solve that and
that alone.

To be honest, no one cares about your
companies products for the most part. All
they really want to know is “how” they are
going to make money.

From your prospect’s perspective, if you give
them a good opportunity to solve their money
problems, they can always rationalize that
the product or service is “good”.

Waste no time describing your product or why
your company is so great, unless it directly
supports how and why your prospects have the
best chance of making money with it.

Look around both the online and offline
network marketing world and you’ll soon see
very clearly that this is the model that just
about every highly successful opportunity
uses.

So, you use it to. And you think of yourself
as the opportunity NOT your company, but I’ll
explain as we dig deeper here.

Further . . .

If you remember back to what you were trained
to do when calling leads if you’ve been through
the process you’ll again realize here - the
focus of the conversation you’re trained to
have is again solving the money issue.

CLUE!

So let’s get to the step by step.

First, you begin with a headline that
addresses the concern of money.

Second, you start your sales letter with a
lead in that either pulls your audience
directly into your story to both entertain
and address again the concern or you can
simply pose a question that would pull them
in deeper like “If you’re sick and tired of
working pay check to paycheck then pay
attention to everything you’re about to
read.”

Next you dig deeper into your story. If you
have a good one be sure to bring up your real
life failures that they can identify with.

Why?

So that when your prospect reads it he then
begins to think “If this guy can do it after
going through all this then so can if I just
know what he knows.”

If you can arouse that sort of curiosity then
you’re on the right track.

Follow this up by bringing up a few things
that they may have learned or tried in the
past and explain why the only result of
following that path is failure. Be sure to
explain exactly why.

Allude to the idea that you’ve found a way
around.

Bring up your biggest “Ah Ha” moment. The
thing that changed everything for you.

Introduce your solution or system.

Explain why it will work for them where the
others have not. At this point you can bring
up a few details about your company or
compensation plan, but don’t name names. Keep
them curious.

Now it’s probably time for some bullets about
what you have. Provide 30 or so bullets that
keep them curious, but again don’t give away
the farm.

Next it’s time for you to explain exactly how
the process works. Make whatever it is that
you do as simple as possible from the
prospect’s perspective.

One that always works if you’re working from
the perspective of never calling leads again
and providing a form of an online solution is
“Just think what it’s gonna be like when your
prospects are doing exactly what you’re doing
right now.”

This is a powerful and an incredibly enticing
mental image to create in your prospect’s
mind. It get’s them to think into the future
as a member of YOUR team.

Subtle but powerful.

Now it’s time to talk about what makes you
different. Remember anyone can just go to
your company’s website and join so you have
to provide something above and beyond just
get in under me if you’re looking for a high
level of response and duplication down the
line.

Good things to bring up here are that you
provide one on one coaching, live weekly
training on whatever it is you do, and a team
co-op if you decide to provide one.

Another thing that really helped me was
creating a team marketing guide that every
new member received after joining. It’s a
good idea to think about creating one for two
more reasons. First it establishes you as
leader and second it takes the huge burden in
the way of training off the shoulders of you
and your future downline.

Instead of having train everyone have them
train themselves by going through your team
training guide and provide support from that
point. Address questions and concerns and
then help them actually get started after
they know the lay of the land to say.

Next, if you feel comfortable doing so . . .

Nothing removes more risk from your prospects
shoulders than a strong guarantee, so here
would be the place.

Now it’s time to tell them exactly how to
join you. I don’t know your company so the
method will vary from this point on, but
I think you can figure this one out.

If you’re incredibly forward create a video
AS WELL - not in place of - the text to describe
the process your leads need to go through
to get access to your team so nothing is left
to chance.

If you have success stories be sure to add
those throughout your letter.

Finally close out.

Provide a PS or two and you’re done.

Now here is what will separate you from the
crowd. You’ve got to go out and test your
letter on your own. If it converts great!
Don’t change a thing.

If not, continue to test and make changes
until it converts profitably for you. Why?

Well you don’t want to roll out a team
marketing system that doesn’t work so you’ve
got to be sure it works and converts before
you make it something your team can use as
well.

Once you do though, put the pieces in place to
make that system available to your downline.

Then . . .

Watch the magic of duplication. Sit back and
watch your company checks grow larger and
provide the best support you can.

That should be enough to get you on the right
track.

But let me emphasize. Your company or my
company DOES NOT matter. Only the opportunity
matters in the eyes of your prospects so
focus your efforts intently and totally on
that end and you will succeed.

To the top,

Daegan
“The King Of Never Calling A Single Lead”

P.S. Now that you’ve got one of the most
important and pivotal pieces of the puzzle,
don’t you think it’s time you get the entire
story and the entire blueprint to taking your
business from zero several thousand dollars a
day? Imagine what it’s going to feel like
when every morning you wake up you’ve already
made $1000 or more. You’ve already won and
the day hasn’t even began! You need this to
get there and it’s free:
http://www.recruitlikecrazy.com/freecd

P.P.S. Print this email and read it several
times. It’s that important.

I was walking down the street yesterday
afternoon here in Washington DC on
Pennsylvania avenue. The weather was
fantastic, it was about 86 degrees and that’s
when I saw it.

I couldn’t believe my eyes so had to go and
take a closer look. It really was what I
thought and just when I thought it couldn’t
get any hotter.

I walked in and I was greated by “Mutha”
“Brutha” was manning the cash register, but
it didn’t matter “Mutha” had every taken care
of . . .

She greeted me with a warm smile and asked
had I ever been there before. I said “No.
Can’t say that I have”, there were others in
the shop, but she decided to give me the
grand tour.

She pointed to the shelf and said these are from
the south and as I looked at the shelf I
couldn’t help but thinking “Wow . . . I had
no idea there were so many.”

Then she took me to the next shelf and said
“These are from the Caribbean.” I told her
that I had actually taken a trip to St. Lucia
not to long ago, and I had taken a fond
liking to . . .

She said “Which one?” And in a second, I saw
it. I didn’t think you could get that
anywhere but St. Lucia, but there it was
sitting right there on “Mutha’s” shelf.

Well . . .

At least now I know where I can pick up some
more when I run out.

The shop had a grown much busier since I
walked in and “Mutha” had to attend to another
customer. She said “Take a look around and if
you have any question you know where to find
me.”

I said “Thank you” and began to wander . . .

I couldn’t stop thinking to myself “A whole
shop of this? Wow this is amazing!”

They even had a novelty section called
“Adult” of which many of the names I wouldn’t
say here in good taste.

I spent about 20 minutes there, and by the
time I left I knew two things . . .

1. I’ll never forget it.

2. I had found the hottest place in
Washington DC.

I turned back around and looked at the sign
and thought “An entire shop devoted to hot
sauce, who ever would have thought.”

The marketer in me realized, and here’s the
network marketing lesson . . .

The biggest mistake in the world is to be all
things to all people. The best position for a
business is to specialize, to have specific
knowledge about, and to serve a particular
customer base.

You do this and you not only provide better
service, but you become quite unforgettable
in the process. All this leads to better
result.

For instance . . .

There was one woman in the shop there with
me that just kept going on and on about
how great the place was. It was close to
her heart. She ain’t sayin about Wal-Mart.

So many network marketers and online business
in general go wrong by trying to be generic.
You know, that same script they tell us to
read to each prospect sort of thing . . .

It never worked for me, until I specialized.

I wanted to be an internet network marketer.

I acquired the knowledge and experience
necessary to do so, and it was only then when
I had clarity of focus. A true personal
perspective and personality to speak from
that things started really fly and “A King”
was born. (Laughing a little)

See most network marketers get it wrong when
they say you gotta be just like everyone
else. They mistake being generic with being
duplicable . . . (They are FAR from the
same thing.)

Generic = Boring

Duplication = Improved Results For All

The biggest truth you’ll come to see is that
when you and your team mates shine in your
own lights a massive team you will all grow.

Why?

Because that’s REAL marketing at it’s finest
and it’s the EXACT opposite of the marketing
suicide so many of are taught to fail with.

So whether you’re a little boutique shop
specializing in hot sauce or you’re a one
person home business, remember BE about
something, stand out, and not only will you
get noticed and remembered but you’ll get
results like crazy.

So my question is . . .

Who do serve? What sets you apart from the
crowd? I’d love to hear your thoughts. Share
them below.

To the top,

Daegan
“The King Of Never Calling A Single Lead”

P.S. “26 Year Old Former Bike Courier From
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