I just did a little secret interview with
Tracey Walker, one of my very own shining
students and I gotta tell she gave up some
killer free traffic strategies that you and I
both need to be doing now.
If things like getting 25 free leads per day
from craig’s list overnight are as much a
mystery to you as they were to me before our
little talk then . . .
You need to hear this. Just click play
or download and listen to it on your mp3
player at the gym.
To the top,
Daegan
“The King Of Never Calling A Single Lead”
P.S. If you haven’t picked up your free
“Recruit Like Crazy CD” why wait? Go here now. Get it sent to you today.
Have more leads, recruits, and checks
coming by next week. GO HERE NOW
Last night we held our first in a series of
webinars, which I have to say from the
feedback, was a smashing success. I told
everyone I was going to give up the goods and
that’s what I did.
Here’s what a few folks who attended had
to say about the live event. . .
“Value exceeded price . . .”
Thank you Daegan for tonight. Value exceeded
price.
It was very helpful. My biggest aha moment
was when you showed me how to mask my domain.
I didn’t know I had to mask the domain in
addition to forwarding the domain!
Again, tonight was appreciated! I was zipping
home trying to make sure I made it here on
time.
I can’t wait to reflect back on these
times…
Angelique Price
“One of the best trainings I have ever had
the pleasure to be a part of!”
Great call
One of the best trainings I have ever had the
pleasure to be a part of !
You broke the complete adwords procedure down
to a simple,easy to understand step by step
formula that even a person rolling out his
first campaign can easily understand.
I’ve listened to two of your trainings now
and have been completely impressed with your
ability to convey everything in an easy to
understand format
Well Done!
Mike McClain
“This webinar was definately worth the $20.00
. . . “
Hello Daegan, this is Carl Coffin. I enjoyed
your webinar this evening on Pay Per Click
Marketing. Daegan I learned so much, it’s
hard for me to list everything but what I
found the most valuable was how to create
google ads the right way.
I found focusing on Big hope and How to get
it, and Big frustration and how to end it was
extremely valuable.
I also loved the idea of separating the
broad, phrase, and exact keywords into
separate adgroups. I never thought of that.
This webinar was definately worth the $20.00,
thanks for spending 2 hrs. teaching me pay
per click.
Sincerely,
Carl Coffin
“Excellent webinar…..”
Excellent webinar…..I joined the Midas
Group on May 11th or so. All I can say is the
information you gave out on the webinar will
help me tremendously with setting up my
Google Adwords campaign correctly.
The resource for articles just took it way
over the top Not too many successful
marketers would give this information out.
Thank you!!!!!!
Please send the audio and/or video when
available.
Thank you,
Theresa Johnson
“What I liked most was your presentation
style.”
Thank you for such an informative webinar.
What i liked most was your presentation
style. This is what it is, this is what you
do, this why you do it and this is what it
means. All meat, no filler .
Thank you.
Eric Stark, Seattle
“I am so glad I took part in this webinar
tonight!”
Hey Daegan -
I am so glad I took part in this webinar
tonight! I have been so scared to break into
PPC due to the horror stories I have heard
about it being so costly & risky. But tonight
you made it very realistic for me to dive
into this and I can actually see attracting
more targeted prospects to me.
I have been a free web 2.0 chic for the past
9 months…but I am ready for some explosive
results and feel ready to do the PPC thing!
Thank you so much! $20? This call was worth a
lot more than that! Again..many thanks!
Your Partner in Prosperity,
Steph Perez
“I have to say that it was awesome!”
Hi Daegan
It was the first time for me to participate
in a webinar like this one but I have to say
that it was awesome. I’m unable to tell what
I liked the most of it because it was such an
amount of information and for such a low
price, just great.
Thanks again Daegan for the webinar it was
very late for me in Holland ( it is now 04:37
am Tuesday) but I’m very glad I did
participate.
Sincerely,
Luc Mattys
“You know your stuff… “
Daegan, I’ve been following your newsletter
and see you’ve become a “guru”. You know your
stuff..
This webinar was great, I learned a few
tricks, to make better my conversion rates
and how to get HOT keywords, thats what I
take from it. I recommend this for begginers
as well as intermediate PPC Users, 2 hours of
great EDUCATION.
Carlos Barahona
“The whole PPC process was valuable to me.”
Hi Daegan,
My name is Quintin and I’m a newbie so
watching the whole PPC process was valuable
to me. What sticks out for me was how you
went through the keyword research and the
thinking behind it.
Thanks for sharing,
Quintin
“You’re a true leader and it’s a real joy and
privilege to follow in your footsteps!”
Thanks Daegan, for a great webinar.
The one thing that really impressed me was
the way you worked to get your ads inserted
in searches for other ml-m people and/or
companies. It was pretty slick how you
attached your ad to those searches.
Again, thanks so very much for the way you
share all your research and results with the
rest of us. You’re a true leader and it’s a
real joy and privilege to follow in your
footsteps. And thanks also for making the
audio of your webinar available to us.
All the Best,
Erik Jorgensen
Minneapolis, MN
If you missed this event, don’t miss the
next. Our next event in the series will be a
powerful one. Be sure to check out the
“Events” page for all the details: http://www.daegansmith.com/events.html
On a more somber note . . .
Late last week one of my father’s closest
friends passed away, so I’ll be off at a
funeral for the first half of the day. Life
is short. You really do have to live it to
the fullest. Give it all you’ve got.
This afternoon I’ve got a special video to
share with you, be on the lookout.
To the top,
Daegan
“The King Of Never Calling A Single Lead”
P.S. If you haven’t picked up a copy of the
FREE True ML’M Wealth CD yet what are you
waiting for? It’s the exact path I’ve
followed to 7331+ folks in the team and over
$85,000 per month explained free. Go here Now: http://www.recruitlikecrazy.com/freecd
A couple days ago I was sitting in my office
nervous and excited.
I had my headset on in anticipation of a
special call I was about to have with one of
my most influential mentors as far the
network marketing game is concerned.
I can’t express to you how much this guy has
meant to me over the years. In fact, it’s
kinda funny . . .
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I first heard of this guy after buying one of
his courses call “The ML’M Mastery Course”
and that’s exactly what it was for me.
And now . . .
Here I was, about to interview the guy on his
extensive 26 year track record of success,
which I’ll be exposing in a few . . .
See, one of my own personal secrets to
success isn’t really a secret at all, it’s to
lean on those who’ve been where I want to go.
Robert’s, course, the one I would listen to
as I drove around in my orange Mitsubishi
Eclipse “dreaming big” was like an exact
script for what I was going through on my run
to an organization of 7231+. All the ups, all
the downs, it was all there.
Needless to say, when I finally got a chance
to speak and grill this guy on the line I was
excited, nervous, scared, and nostalgic as to
how far I had come along. In just a few short
years there I was eye to eye with my mentor.
That’s why I love this industry, you know, a
little dogged determination, and the right
information and your dreams really really can
come true.
Onward to the call . . .
The conversation we had was filled with some
of the best brain food I’ve gotten in a long
time, but . . .
In this short episode I don’t have time to go
over everything because I promised my
girlfriend Kim I would take here on a mid
day date to the movies, so I want to leave
you with one incredibly important insight
I’ll never forget from my talk.
Remember this: By Land, By Sea, By Air . . .
In other words, attack from all angles in your
follow up with your prospects for maximum
response. Here’s why . ..
As the stats go, it typically takes 7 to 12
interactions for your prospects to get to
know you and your company. Well, typically
people think of these interactions
sequentially as to mean . . .
“I’ve got to call my prospect X number of
times before I really get the result I want
or I’ve got to email them 12 times”
But, not really the case . . .
See 7 to 12 touches doesn’t mean over time.
It could mean simultaneously with the same
message, so one of the things Robert teaches
and preach as far as follow up goes, is to
make contact online, on the phone, and via
direct mail with the same message.
Why not get 3 touches in at the same time? In
fact, this approach is even more powerful and
efficient than spacing everything out.
Ohh . . .
Background on Robert - and as far as
experience, this is a guy who’s put 4000
people in a business in a few months, grown
several multimillion dollar downlines over
his 26 year career, and who’s earned
$12,000,000 growing one organization, so I’m
all ears. (And more than happy to share it
with you as a member of my inner circle here)
So maybe you understand what I’m saying, but
let me put it to you the way Robert made it
really hit home for me.
For the next week, check to see how many ad
type emails you get, check how many ads you
get in the mail, and check how many calls you
get . . .
You’ll see you get a TON more email than
anything else, and although I love emails,
you’ll quickly realize that if you just take
those two extra steps you step out of the
clutter and really start to make an impact
with your prospect.
(A lot easier to delete an email and not
read it than it is to throw away a postcard
without reading it.)
If you want to maximize your impact and start
recruiting on a new level the game plan is
right here.
Now what comes next?
See, if you’re smart, here’s what you realize,
most people reading this right now, not you
of course, will read this and do nothing, but
WILL think it would great to have if someone else
did it for them.
Hmm . . .
Do I smell opportunity?
If you’re one of the few who get the powerful
strategy behind today’s episode - YOU add that
piece to your business, and then you create a
“system” for your team where you do the grunt
work for them and they’ll all jump on board.
Your advertising budget will soar to new
heights if you just pool your funds into a
massive co-op and make it easy for your team
and you’ll have a massively larger downline
in the future for it.
All it takes is to think a little bigger, get
going before you know exactly how, then reach
back and offer others the opportunity to come
along. You groom the generals to be stars
and those that want to take it slower can
participate in your advertising pool.
I think I’ve shared enough. Off to the movies
for me!
To the top,
Daegan
“The King Of Never Calling A Single Lead”
P.S. 429+ personal push button recruits and
an autopilot downline of over 7071+ means two
things what I’m doing works like crazy and
it’s rabidly duplicable. Crush your phone, do
this instead:
I was conducting the regular live weekly
power prospecting system basic training call
last night and while I discussing the details
of one of my favorite marketing techniques -
newsletter marketing & one bright student made
a comment that you need to hear.
She said . . .
“After doing newsletter marketing your way I
ended up doing it at a profit for the first
time, but I only made $10″
And she didn’t say it full of excitement, so
I stopped the call right there to explain
something incredibly important to everyone on
the line that I’m going to explain to you
right now.
The internet has many people hypnotized. Many
new marketers think that unless they make a
killing in ever advertising campaign they’re
doing something wrong when, in fact, they
could be creating huge success without even
knowing it.
Here’s what I mean.
In any business the most expensive portion is
the acquisition cost of a new customer. In
network marketing this correlates to the
acquisition cost of a recruit.
Many of the best marketers in the world will
actually go deep in the whole to acquire a
new customer because they know something that
the general public doesn’t.
If they can literally buy a customer and have
systems in place to convert a portion of
those customer into multiple purchase buyers
they will overcome the initial cost of
acquisition and still create great profit
margin.
For instance, a typical situation may be that
the company has a front end product that cost
$97, but on average it cost them $150 to get
each one of those $97 customers, so they are
actually paying $53 per customer on the front
end.
But they know on the backend over the course of
a year each new customer they create is worth
on average $300 so paying $53 to acquire a
customer is actually a smart move over time
because in the end they actually make $150
over time.
The key is having systems in place and
knowing how to do the math properly to know
what’s called the “life time value of a
customer”.
Many more multi million dollar business are
built this way than you know. The money
is not on the front end it’s extracted
over time.
In network marketing you would equate this
situation to the acquisition of a new
recruit.
The money you really earn, in most
situations, is not on the initial fast start
that’s paid out immediately, but in the
duplication of a subset of those you recruit
over the course of time.
Again systems are key to this process.
I say all this to say to you . . .
If you are making a profit on the initial
acquisition of a recruit or customer jump for
joy because if you just keep that system
rolling and a least breaking even you’ve got
a priceless vehicle for wealth that you may
not even be aware of.
It doesn’t matter if that income is $10 or
$100 or $0.01 on the front, if you’re in the
green you keep that sucker running as long as
you can and you will create a thriving
organization.
Where others go wrong both in business and
network marketing is not understand the power
of having a backend duplication or profit
system and simply try to survive on what they
make on the front end.
This is much more risky than losing money on
the front and having a reliable system for
backend conversions, but on the surface it
would appear the opposite.
Remember this.
Work just hard enough to break even on the
front end. Keep the recruits coming, and put
all you got into creating and using
duplicable systems on the back end and it’s
only a matter of time before you’re rolling
in the dough.
To the top,
Daegan
“The King Of Never Calling A Single Lead”
P.S. 429+ personal push button recruits and
an autopilot downline of over 7071+ means two
things what I’m doing works like crazy and
it’s rabidly duplicable. Crush your phone, do
this instead:
Some people believe that network marketing
really doesn’t work. To put it lightly,
they’re WRONG. I am going to take the next
few minutes to explain to you why network
marketing will always work so that the next
time someone takes the time to tell you that
network marketing doesn’t work you explain to
them how misinformed they truly are.
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Here is why Network Marketing will ALWAYS
work:
Even in a strong economy people will ALWAYS
need supplemental income:
The truth is most people live pay check to
pay check. They aren’t able to buy the nice
things that they want for themselves and
their families. There is and will always be a
constant DEMAND for more money. Network
marketing is a simple, part time and low risk
way for full time workers to fill this need.
To put it simply, as long as people need
money network marketing will ALWAYS be there
to fill that need.
People will ALWAYS want freedom from jobs
they don’t enjoy:
Despite what you may think, there are people
out there that truly don’t enjoy their job.
They go to work because they have to and not
because they want to. Network marketing
offers a promise of true financia1 freed0m.
The ability to leave the 9 to 5 working
world. This freedom will ALWAYS be to
tempting to pass up.
People will ALWAYS want more free time to do
with as they please:
Did you know in a past poll conducted by
Money magazine that 64% of American men and
68% of American women polled said that if
they had a choice between more money and more
time off they would choose the time? People
covet their free time. Network marketing
offers the promise of w0rking from h0me and
making your own hours. Again, the opportunity
to create free time will ALWAYS draw people
to network marketing.
Conclusion:
As long as people crave time, money and
freedom network marketing will ALWAYS exist.
The next time that someone tries to tell you
that network marketing doesn’t work ask your
accuser 1 of 3 questions:
Do you want more money?
Do you want freedom from your job?
Do you want more time?
I guarantee they will answer yes to one of
these questions. When they do they will have
proved exactly why network marketing will
always work!
To the top,
Daegan
“The King Of Never Calling A Single Lead”
P.S.Over $225,000 added to your bottom line
and 4,120 people added to your downline in
just 14 months is nothing to sneeze at. Yet,
this 27-yr old “unknown” rookie network
marketer claims he can show any knuckle-head
how to repeat his results. Is this guy
stupid or just plain brave?
I’m gonna tell you how, but I want today’s
message to be a two part lesson, so let me
tell you a little story about how I came up
with this episodes title . . .
There I was walking into my local grocery
store to get my daily Gatorade fix (I got one
orange and one grape) and that’s where I saw
it. Sitting right there in front of me was
the headline “Oprah Get’s Brainwashed By A Cult” on the cover of the “National Enquirer.
I was rushing to the back of the drugstore to
pick my daily fix, but when I saw this
headline it stopped me dead in my tracks. I
thought any headline powerful enough to make
me stop dead in my tracks on a mission is
surely something that will get others to stop
to.
So the first lesson of today’s episode is
simple.
Be aware of your surroundings. There is more
marketing going on around you right now
that’s working than you know. Anything that
works on you will work on your prospects.
This has several applications, and so I want
you to think about this. What was the last
pay per click ad you clicked on? It worked on
you right so why not your prospects?
What was the last article you stopped to read
online? What made you stop to read it? Was it
the subject? Was it something you really
really wanted to know? Whatever it was I
guarantee what interests you enough to stop
will have the same effect on your future
prospects.
Use this knowledge well . . .
But back to the whole brainwashing ordeal,
it’s no gimmick. I was in fact brainwashed.
See when I started my first home business my
mentors word was gospel. What he said I did
and never thought twice. I thought if this is
how he got there then it’s how I’ll get there
too.
Sounds pretty logical right?
WRONG!
I was brainwashed into thinking what they
said would lead to success without question
and because I allowed myself to fall into
this state I lost a good $7,000+ and had a
long, painful, and rejection filled 6 months
early in my education.
Would I go through it again? Heck no, and
neither should you.
Never take what anyone says to you as the
gospel. Look to the number and look to your
own results and that’s where you’ll find the
truth.
That’s why in everything I share with you I
make sure to give you numbers and NOT just
say do it because Daegan said. That stuff
just don’t fly in my world and neither should
it in yours.
Follow the results and you’ll follow success.
Here’s what I mean . . .
Last night I was going through a few numbers
in my business and noticed something really
strange. Strange enough, in fact, to make me
stop and really evaluate WHY I was seeing
what I was seeing and to put some hard
numbers to it.
The results were crazy shocking.
I found that one of my methods of recruiting
was out pulling the others by 836% when
analyzed.
What this means is if you’re advertising your
business and right now you’re making $2 for
every dollar you spend with this one change
for that same dollar spent you’d earn back
$16+.
That’s something to take notice of. It
stopped me so dead in my tracks that I
decided to put together the results in a
video and give it away freely to everyone who
decides to take the small plunge to pick up a
copy of my free cd.
As soon as you register, on the following
page the video will pop up and play. If
you’re interested in seeing this shocking
video and you haven’t picked up a copy of my
free cd, now is the time.
P.S The numbers don’t lie and when I saw this
ONE little trick was out pulling everything
else by 836% I took notice and so should you.
You’ll get the video free when you pick a
copy of my free cd. All you gotta handle is
shipping and that’s almost less than a gallon
of gas these days. A deal? Yes! Go here now: http://www.recruitlikecrazy.com/freecd
I was walking down the street yesterday
afternoon here in Washington DC on
Pennsylvania avenue. The weather was
fantastic, it was about 86 degrees and that’s
when I saw it.
I couldn’t believe my eyes so had to go and
take a closer look. It really was what I
thought and just when I thought it couldn’t
get any hotter.
I walked in and I was greated by “Mutha”
“Brutha” was manning the cash register, but
it didn’t matter “Mutha” had every taken care
of . . .
She greeted me with a warm smile and asked
had I ever been there before. I said “No.
Can’t say that I have”, there were others in
the shop, but she decided to give me the
grand tour.
She pointed to the shelf and said these are from
the south and as I looked at the shelf I
couldn’t help but thinking “Wow . . . I had
no idea there were so many.”
Then she took me to the next shelf and said
“These are from the Caribbean.” I told her
that I had actually taken a trip to St. Lucia
not to long ago, and I had taken a fond
liking to . . .
She said “Which one?” And in a second, I saw
it. I didn’t think you could get that
anywhere but St. Lucia, but there it was
sitting right there on “Mutha’s” shelf.
Well . . .
At least now I know where I can pick up some
more when I run out.
The shop had a grown much busier since I
walked in and “Mutha” had to attend to another
customer. She said “Take a look around and if
you have any question you know where to find
me.”
I said “Thank you” and began to wander . . .
I couldn’t stop thinking to myself “A whole
shop of this? Wow this is amazing!”
They even had a novelty section called
“Adult” of which many of the names I wouldn’t
say here in good taste.
I spent about 20 minutes there, and by the
time I left I knew two things . . .
1. I’ll never forget it.
2. I had found the hottest place in
Washington DC.
I turned back around and looked at the sign
and thought “An entire shop devoted to hot
sauce, who ever would have thought.”
The marketer in me realized, and here’s the
network marketing lesson . . .
The biggest mistake in the world is to be all
things to all people. The best position for a
business is to specialize, to have specific
knowledge about, and to serve a particular
customer base.
You do this and you not only provide better
service, but you become quite unforgettable
in the process. All this leads to better
result.
For instance . . .
There was one woman in the shop there with
me that just kept going on and on about
how great the place was. It was close to
her heart. She ain’t sayin about Wal-Mart.
So many network marketers and online business
in general go wrong by trying to be generic.
You know, that same script they tell us to
read to each prospect sort of thing . . .
It never worked for me, until I specialized.
I wanted to be an internet network marketer.
I acquired the knowledge and experience
necessary to do so, and it was only then when
I had clarity of focus. A true personal
perspective and personality to speak from
that things started really fly and “A King”
was born. (Laughing a little)
See most network marketers get it wrong when
they say you gotta be just like everyone
else. They mistake being generic with being
duplicable . . . (They are FAR from the
same thing.)
Generic = Boring
Duplication = Improved Results For All
The biggest truth you’ll come to see is that
when you and your team mates shine in your
own lights a massive team you will all grow.
Why?
Because that’s REAL marketing at it’s finest
and it’s the EXACT opposite of the marketing
suicide so many of are taught to fail with.
So whether you’re a little boutique shop
specializing in hot sauce or you’re a one
person home business, remember BE about
something, stand out, and not only will you
get noticed and remembered but you’ll get
results like crazy.
So my question is . . .
Who do serve? What sets you apart from the
crowd? I’d love to hear your thoughts. Share
them below.
To the top,
Daegan
“The King Of Never Calling A Single Lead”
P.S. “26 Year Old Former Bike Courier From
Washington DC Pieces Together A Unusually
Simple Rejection Free Method For Creating A
Massive Organization, Multiple Streams Of
Income, And Cash On Demand In Your Home
Business . . . Completely SHATTERING The Myth
That You MUST Pester Your Friends And Family
Or Even Pick Up The Phone To Cold Call
Expensive Generic Leads To Create Success In
Your Home Business” Go Here Now
I’ve seen time and time again in movie after
movie and cartoon after cartoon the theme of
the big red button.
The idea is it’s so big and interesting no
matter what someone says you gotta push it.
Why?
Curiosity . . .
Same thing happens in your business when you
learn the skills of targe.ted lead
generation.
Get the right leads and you can tell them no
matter what you do don’t join my business and
what happens?
They join.
It’s like an itch that you tell them not to
scratch.
You say don’t scratch and all it does is
remind them that they itch and they gotta
scratch.
Sure they may wait till you go away, but
there’s no way they ain’t scratching as soon
as you look away.
Powerful stuff and if you generate the right
leads it’s gonna happen in your business.
To the top,
Daegan
“The King Of Never Calling A Single Lead”
P.S. If you’ve been a network marketer for
more than 6 months and still not making over
$5,000 per month, then you are trying too
hard! Let this 26-yr old ex-sales rep Silver
Spring, Maryland man show you how he banks
money on autopilot after creating his own
never-call-a-single-lead recruiting system.
If you know how to copy and paste, then you
qualify to use his system and repeat his
results.
If you boil it down, what you are taught to
do in traditional network marketing is
basically a process of taking you from an
individual and turning you into a robot in
the name of creating a duplicable system.
The theory is if there are 100 drones of you
out there doing the exact same thing then
your personal power and effectiveness as a
marketer is increased by 100 times.
Is this true?
Yeah in theory it is, but the real truth
behind it all is it’s not possible. You are
you. I am me. I can’t be you and you can’t be
me. It’s not something that can happen, so to
teach and to mold people into models of you
is fundamentally flawed.
Network marketing is based on the idea of
duplication and because of this the next
natural tendency is to think that to
duplicate you or me you should be out there
being a little mini me for it to work at it’s
peak effectiveness.
In a nutshell that’s the theory and a
seductive one at that. I fell for it and you
may be falling for it right now. What you
come to realize over the course of time is
it’s flawed in very essence.
Just because something sometimes naturally
seems right does not mean that it is
fundamentally sound.
Here’s why?
It takes you from being a valuable resource
and turns you into a mundane commodity and
hence the problem of duplication in
networking and the question of “Well, why
should I join you?”
First the definition of a commodity . . .
A largely homogenous product sold and traded
soley on the basis of price.
In other words:
You go the grocery story and you want milk,
there are 18 different varieties of milk and
because you know that all milk is essentially
just milk you choose which one you buy
basically for price. You ask “I wonder which
brand is on sale today?” and that’s the one
you buy.
This what building your business on the idea
of creating 100 yous creates. All those other
yous are indistinguishable from each other
and your prospect basically chooses on price.
Not what you want. If your sponsor teaches
you to just follow the system because that’s
what works you can do that, but realize in
making that choice you are turning yourself
into a drone.
One of my favorite TV shows is “Star Trek The
Next Generation” and in it’s final year one
of the biggest villains of the show was a
species called the “Borg”. What they do is
they take what you have make it a part of
them and turn you into one of them. Huge and
powerful as they are each individual is
indistinguishable from the next.
In other word you stop being you and you just
become one of them. In the series, individual
life within what they call the “collective”
has no value all that matters is the survival
of the whole “collective”.
See the corollary in network marketing?
The big kahuna, the guy making the $100,000
checks every month is excited to turn you
into his drone because he knows his
collective is powerful as a summation of the
whole, but at the same time he has very
little if any concern for the personal
survival of each individual within his hord.
Why?
It’s doesn’t matter if you survive all that
matters is the further assimilation and
duplication of additional drones because
that’s where the massive leverage is for him.
For you and me, our leverage and our power
lies in the exact opposite approach. If you
step out of the “collective” and return
yourself to the status of an individual you
instantly create value in you.
When you create value in your own unique way
your prospects can no longer ask that
question of “Why should I join you?” because
your value to them will be unique and
instantly identifiable.
I’m not saying vanilla ice cream isn’t the
highest consumed ice cream and won’t continue
to be, all I’m saying is that’s not what you
want to.
Define your flavor and you find there are
people out there who love it.
To the top,
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