Archive for the ‘Online Business System Fundamentals’ Category

How To Create A “Lead Booby Trap” From Scratch

Tuesday, June 16th, 2009

Last night, as you know, the doors to the “Maximum Leverage” mentoring program closed, and as we were changing gears I started thinking about a simple question

“What piece of advice would have helped me the MOST if I was just getting started?”

Today, I want to share with you a few pieces of advice proven to get your business growing and leads flowing fast, even if you’re just getting going. Pay close attention . . .

When I first got started online I was so excited and “money hungry” I did anything that seemed to be an easy fast way to riches, and as a result I wasted months getting no where fast.

If you’re just getting going, there are two things you need to do before I lay out your game plan for fast profits . . .

1. Forget about what seems to be the freest and easiest path. Things like sending messages to safelists or hanging out tweeting all day without rhyme, reason, or structure. It’s just not going to get you anywhere. The funny thing about us is we tend to always flow to the path of least resistance first, it’s good advice to not fall into this trap.

2. Give into the obsession. You’re online. You’re reading this right now for one simple reason, you’ve either got a full on addiction to cracking the internet code or you soon will. This is a good thing. Give into it. Trust it. And use that energy wisely making the right moves, not the easiest ones.

Now that we’ve got that covered, let’s dig in and get moving on lead getting the right way . . . Here’s what’s next. Focus.

The internet is ONLY a medium of leverage it’s not magic. Good old business principles still apply. In order for your business to run, you’ve got to figure out two things:

1. What You’re Selling: McDonald’s sells hamburgers. They know that, you know that. there is no confusion. It’s got to be the same way in all that you do. What are you selling? Figure it out. Don’t try to be all things to all people, again a time waster.

2. Who Are You Selling To: Once you know what you’re selling it becomes far easier to “find” ideal prospects for it. For instance, if you’re in a network marketing business you’re NOT selling health and wellness or whatever your companies product is, you’re selling the opportunity for a better lifestyle through your companies products or services.  You’re looking for people who want more money.

Once you’ve got a firm grip on what you’re selling and who you’re selling to, next you ask . . . Where do I find them?

The mistake most people make (including myself) is they just go. They never ask themselves who they’re looking for and as a result they find everyone and no one. And you’re looking for neither.

You’re really looking for a “prospect” for what you have to sell them, in our example “opportunity”, so where do you find “opportunity” prospects?

Well I could go through a list of several strategies on where to find these folks, but the simplest answer is to reverse engineer how you’ve found opportunity related information yourself. Choose one way that worked on you and mimic it.

We’re still left with a problem “How do we get your prospects attention and then turn them into leads?”

Have you ever been to the mall in the food court section and walked past one of the vendors who’s giving away free samples? Do the exact same thing . . .

You first get the attention of your prospects and have them take the first proactive action towards you by giving them a “sample” of your product. Here’s a simple way to do that:

Do an interview with an expert in your opportunity, for our example, find someone in your company who’s doing well and ask them for a short 20 minutes interview.

Most people would be more than happy to do it. Use a conferencing service like InstantTelseminar or FreeConferenceCall to set up the interaction and to record it.

In the interaction, just ask them to share their most important “keys” to success and let the interaction flow naturally.

Once recorded, now you have unique value to share with your market specific to your “opportunity”. You can give them a free sample by either giving them the recording or selling it to them cheap.

=========================

POWERFUL TIP: If you want to get advanced, what you could do is cut the recording into two pieces. Give your prospects the first piece after they opt into your website (Which I’ll tell you how to create in a second) and then underneath the first recording use a simple tell a friend script to release the other half of the interview.

Tell them, “for the power packed second half of the interview where they will learn XYZ, just refer a few friends and you’ll send it to them.”

Now you’ll get even more traction and get your message in front of even more “ideal” prospects without doing much of anything.

=========================

Now all you’ve got to do is set up a simple lead capture page. For a headline simply call a spade a spade. Here’s an example:

“Secret 21 Minute Interview Reveals: How An Ex (Old Job Of Person Being Interviewed) From (Where They Live) Went From (Negative Aspect Of Their Life) To (Wealth Or Prospect Greed Attribute) In (Time Frame) Following A Simple (X) Step System . . .Yours Free For A Limited Time” ($27 Value)

Ok so all you’ve got to do is fill in the blanks, and then next you say: Inside you’ll learn . . .

Then simply create a few simple bullet points based on what you talked about in the interview.

Instruct them to opt in and now you’ve got what I call a high powered “Lead Booby Trap” (By the way, if you need a tool to help you create a lead capture page I recommend Marketing Makeover Generator for the novice)

Following this simple method, you’ll attract prospects who are action takers, they will see you as an expert by association for interviewing an expert, and you’ll be giving a high value unique sample of your product to put into effect the law of reciprocation.

Now you’re in growth mode! If you take these simple actions I’ve just shared you’ll have created a platform for instant success from a standing start.

Be sure to share your question and comments below.

To the top,

Daegan Smith
“The King Of Never Calling A Single Lead”

P.S. If you’re ready to discover the secret to growing a massive downline at the push of button here’s your free roadmap. Get it now, because it’s going into retirement and will NOT be available for long.

How I Get Over 2673 Leads Per Day And You Can Too - No Bullshit

Saturday, November 22nd, 2008

Today I want to share with you a simple
secret you can use to generate as many leads
as you so choose even if you’re sitting on
the red sand beaches of the Greek Isles as I
was last week.

Focus in . . .

What I have to share with you builds on
yesterday’s debate on system.

If you have not yet read or taken part in
that debate you should do so before
proceeding. You should do that know by
clicking here and then return after reading
and sharing your thoughts.

Now, I know you probably are feeling a good
deal of skepticism about all this, so I’m not
the type to create a picture of massive lead
generation while hanging out in the
Mediterranean with providing proof, so let
share this . . .

Below you’ll see for the date of Nov. 10th
that 2674 leads were generated.

2674 day leads proof, massive daily leads

I was away in Greece from the 4th of November
to the 18th. So, what this proves is lead
generation is something that does NOT have to
require effort . . .

So, the BIG question is “HOW” did I do it
without being there, and how can you REALLY do
it too.

At some point in my business my ideas about
lead generation shifted, and it was this
shift that I think carries the major insight
that can help you take your own lead
generation to the next level.

When I first started online I learned about
things like safelists and traffic exchange as
a means of lead generation.

I probably gravitated towards them because
they seemed powerful, but more important they
were free and simple to understand.

So I jumped in and started clicking away in
traffic exchanges so I could earn credits to
have people see my site in exchange.

I opened a new yahoo email account and signed
up for hundreds of safelists and started
blasting out my message everyday and getting
3000+ emails a day in my new email account in
return.

I even took the safelist thing so fare as to
buy software that helped me send my stuff out
in a more organized fashion.

And . . .

Every now and then I’d get a lead, and it
was exciting every time I did.

After about six months of this I had probably
generated a little more than a hundred leads,
but when I looked at the time I spent, i.e.
six months of clicking and sending and
getting thousands of emails in return I
realized the time cost was too high.

So I began to explore new ways to get more
leads with less time expended. I looked to
things like article marketing, newsletter
marketing, and pay per click marketing.

In fact, these are some of the same lead
systems I use to this day, but . . .

Then something happened subtlety inside my
concept of what lead generation was that took
things to the next level.

This change had to do with systems.

In my yearly development before I was able to
generate 200 or more leads per day I always
tied my lead generation to immediate profit.

I had a little voice in the back of my mind
that you may have as well that said “If I
don’t make money now I’ll go broke and out of
business”

So I spent more time than I should have
trying to find the “perfect leads”.

There are some there, but today I want to
share something that will put you on a
better path than searching for perfect
leads.

At some point I can’t quite put my finger I
had a major break thru that first led to
peak lead days of 500 to 700 leads, and now
over 2673, and I’m sure in the near future
I’ll be reporting back 5,000 to 10,000 lead
days on autopilot.

The idea that laid the foundation for this
lead generation breakthrough was a two part
breakthrough . . .

1. The 80/20 rule which states 80% of your
results come from 20% of your efforts. With
truly internalizing this idea I realized
chasing the perfect lead was a limiting
activity at best, so I changed my idea from
where can I get the perfect lead to where can
I get the most leads with the least amount of
my personal effort.

This led to changes in where and how I
generated exposure.

2. Systems - Systems should be simple and do
their one unique job well on their own. Prior,
I tried to force my systems to do to much. I
wanted my lead generation systems to do more
than get leads. I wanted them to get leads
and convert them into recruits and profits as
well.

This may be a mistake you’re making now.

When I made the switch to keeping my lead
generation systems as simple systems who’s
only job was to bring leads in the door lead
flow went up.

Then I created separate systems for
recruiting and for profiting after the lead
was generated.

One system got leads, another got
conversions.

This is a subtle, but powerful mental shift.

Systems should be simple and should
accomplish one thing. Power and compounding
leverage is gained through interlinking
simple systems that accomplish their singular
job well.

If you start to think in this manner, if you
start to create simple systems that work
together but each having a singular purpose
you will prosper at a new level.

When it comes to leads . . .

If you keep your leads systems as simple lead
systems and focus your efforts on creating
them by thinking through the lens of the
80/20 principle you will be on your way to
generating thousands of leads per day.

But why question for debate today is . . .

*Do you agree with me or think I’m full of
crap?

*What systems do you use for getting leads
now?

*What systems do you use for converting leads?

*Are they separate?

*And what changes will you make now to improve
the flow of your business?

Let’s dig deep and play all out on this
today, I’ll be reading what you share
personally and sharing back.

To the top,

Daegan
“The King Of Never Calling A Single Lead”

P.S. The key to getting 2673 leads per day
that turn into $129,981+ per month and
recruiting as many people as you choose at
the push of a button starts with the first
one. And it doesn’t have to cost you a dime.
My system is your free if you’re ready for
the challenge. Here’s where you get it.

Why Your Home Business System Will NEVER Work

Saturday, November 22nd, 2008

There’s a couple key aspects to home business
systems that I want to make sure you
understand and can use immediately, so focus
in here for about 3 minutes and 48 seconds
while I explain.

If you “get” what I’m about to share, you’ll
never be duped into wasting money and time
only to be left frustrated, humiliated, and
broke.

Most network marketing or home business
systems are fundamentally flawed.

We tend to believe just because someone uses
the word system that it’s fail safe, but
without really knowing what a system is it’s
just a word that holds vague perceptions
without certain meaning.

So let’s get this important lesson in.

Systems are two things:

1. Leveraged, meaning they produce larger
results than immediate effort. For example
this message you’re reading is leveraged.
Why? I share this knowledge once and hit
submit and over 80,000 people get it.

2. Do not require physical force effort. This
one is a little tougher to conceptualize.

What this means is, in a REAL system you’re
not having to force yourself to work it. The
effects occur with or without you there.

For example, I recently went to Greece for two
weeks, while there I had a few days where I
generated over 2673 leads while I was touring
the Greek Islands.

I applied no force or effort. The systems
were set and played out regardless of my
personal interaction with them.

You have these two things and you have a
basic system.

From now on, when you here the word system
ask yourself whether or not it has these two
components. If you can answer yes, you do in
fact have a basic system.

If not you don’t.

Now let’s compare this to what happens when
we first start a home business.

Most often the person that brings us in say
“Don’t worry we’ve got marketing systems”.

Our immediate emotion response is relief
because we hear the word system and think
things are already set in place for our success.

The next day we sign up and get involved and
we get exposed to our new system and we are
told to go buy leads at a pre chosen vendor
and then to call and read a pre written script
to those leads.

My question to you is . . .

Is this a system?

Share your insights below by simple leaving
a comment in the space provided below.

Let me know:

1. Whether or not this is in fact a system.
2. Why it is or is not.
3. What you would do if presented with this system.
4. What you would consider a REAL system after
learning the basal components shared today.

I’ll be reading and replying to your responses and
by the end of the day we’ll all fully grasp the
concept.

Today, let’s explore this idea together.

And feel free to comment back to other’s insights,
let’s engage our minds fully in this topic today.

To the top,

Daegan
“The King Of Never Calling A Single Lead”

P.S. I and those I’ve helped have succeed,
not by physical force or manual labor, but
because we create and use simple systems that
do the work for us. That’s the path of the
smart wealth seeker. The one who wants to win
the money game from day one. Our blueprint is
yours free. Get it now and put it into action
by clicking here.
 

Be Easy And Profit And Recruit Easy

Saturday, November 1st, 2008

There’s always the urge to try to master
everything at once. I’ve got it myself, but
it’s counter productive to your results, so
I’m going to ask that you resist that urge.

The truth is there’s an easier way and . . .

It’s simply to be easy.

Market, grow, and thrive with a light heart.

Take nothing to seriously, because it’s not.

Celebrate your successes and perceived failures
as Edison did when he failed 10,000 times
before inventing the light bulb.

Take this approach and you’ll have fun,
attract more and better people to you, and
you’ll never get down on yourself.

If any one thing kills your success it’s
getting down on yourself. So don’t, but . . .

Let me make it easy for you . . .

Get good at one way to get traffic, just
choose one.

Then get good at one way to communicate with
your prospects you’re getting from your one
traffic stream.

Then get good at one way of converting them
to recruits or profits.

And for crying out loud keep it easy and you
will succeed.

In the past month I’ve just about doubled the
conversion rate on my own lead capture page
following the exact advice I just gave you,
so let me explain . . .

Keeping things simple gets you in the
game, get’s prospects on the door step, and
then gets money in your pockets.

But you’re not going to be perfect at first,
so don’t worry . . .

Simply be easy.

Here’s how I did this with my own marketing.

First I tried one thing to improve
conversions on the page to see if it was
better than before.

When I found the winner I tried the next and
the next and the next.

None of these changes increased my success by
double in themselves, but each little
breakthrough made it easier for the next.

So . . .

Say I had a 10% conversion rate from traffic
to lead to start . . .

I tried on thing and got a 10% increase, so
now my conversion rate went up to ll% . . .

Then I tried the next and my conversion rate
when up another 30%, so now my conversion was
up to 14% overall . . .

And so on and so on.

Be easy. Get one thing right at a time and
prosper.

If you need a simple path to getting leads,
communicating with those leads so they want
to join you, and then converting those leads
I offer you my blueprint for free to make it
easy for you.

You can pick it up here.

To the top,

Daegan
“The King Of Never Calling A Single Lead”

P.S. Share your plan on how you’re going
to make things easier for yourself below
and I’ll give a few tips to make it even
easier . . .

Social Network Marketing 101, Free Social Networking Websites

Monday, July 21st, 2008

Here’s a quick video tip to more than double your retention rate . . .

To the top,

Daegan
“The King Of Never Calling A Single Lead”

Post your questions and comments below . . .

Increase Free Blog Traffic In Two Seconds . . .

Wednesday, May 28th, 2008

“The 2 Second Free Blog Traffic Secret”

After watching don’t be shy. I welcome your
feedback . . .

To the top,

Daegan
“The King Of Never Calling A Single Lead”

P.S The path to a 7307+ downline online has
already been tried, tested, and proven, and
it’s here for you to take yourself free:
http://www.recruitlikecrazy.com/freecd

Webinar Results And I’m Off To A Funeral

Wednesday, May 28th, 2008

Last night we held our first in a series of
webinars, which I have to say from the
feedback, was a smashing success. I told
everyone I was going to give up the goods and
that’s what I did.

Here’s what a few folks who attended had
to say about the live event. . .

“Value exceeded price . . .”

Thank you Daegan for tonight. Value exceeded
price.

It was very helpful. My biggest aha moment
was when you showed me how to mask my domain.
I didn’t know I had to mask the domain in
addition to forwarding the domain!

Again, tonight was appreciated! I was zipping
home trying to make sure I made it here on
time.

I can’t wait to reflect back on these
times…
Angelique Price

“One of the best trainings I have ever had
the pleasure to be a part of!”

Great call

One of the best trainings I have ever had the
pleasure to be a part of !

You broke the complete adwords procedure down
to a simple,easy to understand step by step
formula that even a person rolling out his
first campaign can easily understand.

I’ve listened to two of your trainings now
and have been completely impressed with your
ability to convey everything in an easy to
understand format

Well Done!
Mike McClain

“This webinar was definately worth the $20.00
. . . “

Hello Daegan, this is Carl Coffin. I enjoyed
your webinar this evening on Pay Per Click
Marketing. Daegan I learned so much, it’s
hard for me to list everything but what I
found the most valuable was how to create
google ads the right way.

I found focusing on Big hope and How to get
it, and Big frustration and how to end it was
extremely valuable.

I also loved the idea of separating the
broad, phrase, and exact keywords into
separate adgroups. I never thought of that.

This webinar was definately worth the $20.00,
thanks for spending 2 hrs. teaching me pay
per click.

Sincerely,
Carl Coffin

“Excellent webinar…..”

Excellent webinar…..I joined the Midas
Group on May 11th or so. All I can say is the
information you gave out on the webinar will
help me tremendously with setting up my
Google Adwords campaign correctly.

The resource for articles just took it way
over the top :-) Not too many successful
marketers would give this information out.
Thank you!!!!!!

Please send the audio and/or video when
available.

Thank you,
Theresa Johnson

“What I liked most was your presentation
style.”

Thank you for such an informative webinar.
What i liked most was your presentation
style. This is what it is, this is what you
do, this why you do it and this is what it
means. All meat, no filler .

Thank you.
Eric Stark, Seattle

“I am so glad I took part in this webinar
tonight!”

Hey Daegan -

I am so glad I took part in this webinar
tonight! I have been so scared to break into
PPC due to the horror stories I have heard
about it being so costly & risky. But tonight
you made it very realistic for me to dive
into this and I can actually see attracting
more targeted prospects to me.

I have been a free web 2.0 chic for the past
9 months…but I am ready for some explosive
results and feel ready to do the PPC thing!

Thank you so much! $20? This call was worth a
lot more than that! Again..many thanks!

Your Partner in Prosperity,
Steph Perez

“I have to say that it was awesome!”

Hi Daegan

It was the first time for me to participate
in a webinar like this one but I have to say
that it was awesome. I’m unable to tell what
I liked the most of it because it was such an
amount of information and for such a low
price, just great.

Thanks again Daegan for the webinar it was
very late for me in Holland ( it is now 04:37
am Tuesday) but I’m very glad I did
participate.

Sincerely,
Luc Mattys

“You know your stuff… “

Daegan, I’ve been following your newsletter
and see you’ve become a “guru”. You know your
stuff..

This webinar was great, I learned a few
tricks, to make better my conversion rates
and how to get HOT keywords, thats what I
take from it. I recommend this for begginers
as well as intermediate PPC Users, 2 hours of
great EDUCATION.

Carlos Barahona

“The whole PPC process was valuable to me.”

Hi Daegan,

My name is Quintin and I’m a newbie so
watching the whole PPC process was valuable
to me. What sticks out for me was how you
went through the keyword research and the
thinking behind it.

Thanks for sharing,

Quintin

“You’re a true leader and it’s a real joy and
privilege to follow in your footsteps!”

Thanks Daegan, for a great webinar.

The one thing that really impressed me was
the way you worked to get your ads inserted
in searches for other ml-m people and/or
companies. It was pretty slick how you
attached your ad to those searches.

Again, thanks so very much for the way you
share all your research and results with the
rest of us. You’re a true leader and it’s a
real joy and privilege to follow in your
footsteps. And thanks also for making the
audio of your webinar available to us.

All the Best,
Erik Jorgensen
Minneapolis, MN

If you missed this event, don’t miss the
next. Our next event in the series will be a
powerful one. Be sure to check out the
“Events” page for all the details:
http://www.daegansmith.com/events.html

On a more somber note . . .

Late last week one of my father’s closest
friends passed away, so I’ll be off at a
funeral for the first half of the day. Life
is short. You really do have to live it to
the fullest. Give it all you’ve got.

This afternoon I’ve got a special video to
share with you, be on the lookout.

To the top,

Daegan
“The King Of Never Calling A Single Lead”

P.S. If you haven’t picked up a copy of the
FREE True ML’M Wealth CD yet what are you
waiting for? It’s the exact path I’ve
followed to 7331+ folks in the team and over
$85,000 per month explained free. Go here Now:
http://www.recruitlikecrazy.com/freecd

I hope this isn’t just more hype . . .

Wednesday, May 28th, 2008

Every now and then I get a comment from
someone who decided to pick up a copy of my
free cd saying something like “I hope this
one actually works and isn’t just hype and
hot air like all the rest.”

And when I see this, to be honest, I chuckle a
little bit for two reasons.

First, I’m happy that the person decided to
take the leap of faith despite past failures
and second, because when I go back and check
my genealogy reports against what I share on
that cd I again realize, it ain’t hype.

Each and everyday I check my numbers there
are more people there than the pervious day.
What I did to create that sort of ongoing
growth is the exact methodology on the free
cd, so it ain’t hype.

But the truth is, if a person picks up the cd
and listens to it and says “that’s good to
know” well nothing is going to happen.

You have to take information, implement it as
quickly as possible, and let your results be
the ultimate judge. In other words, you have
to be a doer not a looker.

And . . .

You have to give it some time. I was speaking
with one of my mentors yesterday and he told
me something incredibly telling I’ll share
with you. It lended great insight into my own
business and I believe will expand your
perspective in the same way.

See this guy is an insane marketer in the
same light as I and one thing he’s incredibly
fanatical about is the MATH behind it all.

He placed a small ad in an online publication
that for months he thought he had wasted his
money on. But looked back at month 10 to see
he had doubled his money.

Now if he wasn’t so fanatical about the
numbers he would have gauged the ad a
complete failure and never thought to use
that media again, but because he IS fanatical
about the numbers he discovered a HUGE
success where others would see failure.

So the lesson is, you have to learn,
implement, then keep track of the numbers
over the long haul, what may appear on the
surface as not the best of a success over
time can prove a huge success.

You can’t take to your business a philosophy
of microwave results - that’s not how to world
works. If you can just have a little patience
you’ll discover HUGE wins that would
initially appear as failures.

On the CD, it ain’t hype, but if you expect
massive results from yourself if you’re
starting from square one instantly you’re
always going to set yourself up for failure,
call GOOD profitable strategies hype, and
always be looking for the greener pasture
when you’re already sitting in it.

But . . .

At the same time I understand being
skeptical. If you don’t know me, why should
you trust me? So it’s completely
understandable . . .

That’s why on my site I’ve created the King’s
court so that you can interact directly with
myself and other members and see I’m just a
regular old guy (kinda)like everyone
else.

And it’s why I’ve created the new webinar
series of which the first episode begins this
Monday. So you can peer behind the walls to
see what’s really going on in my business and
judge for yourself whether I’m some hypester
or I really do shoot you straight.

If you decide to join me Monday as many have,
you’ll realize that out of all the people you
could encounter online, I’m not only NOT
lying to you or hyping you, but also that I’m
willing to go farther than just about anyone
else you’ll meet at the experience level I
have to see you succeed.

Naysayer and skeptics put me to the test.
[CLOSED]

To the top,

Daegan
“The King Of Never Calling A Single Lead”

Print And Save This

Thursday, April 24th, 2008

I just pulled this question out of the grab
bag and what follows is money in the bank
and recruits in your downline.

The answer to Chris’s question below will
certainly be something you’ll want to save and
refer back to . . .

“Hey Daegan,

I have a question regarding direct marketing
style sales letters.

My company does not currently have that type
of sales letter in its system that is used to
convert prospects into signups.

I am thinking about creating one, and I am
looking for a little advice.

Should the sales letter be focused on the
marketing and training system I have created
for my team, or more about the benefits of my
specific company or both? If you were going
to create a sales page for your business how
would you go about doing it?”

-Chris

The King’s Response:

Chris, this is by far one of the best question
I’ve ever received, and the answer I’m about
to spell out to you can mean many recruits
for you and certainly can mean a lot of
duplication for your team soon afterwards.

Pay close attention . . .

SIDE NOTE:I have no problem revealing this
because, for me, the story has already been
written, now it’s your chance to leverage
what I know for serious money.

Just a few days ago I was going through a
free report that I downloaded a few weeks back
that will shed some powerful light on your
situation before I give you the step by step
breakdown.

The author of the report was a professional
copywriter working for one of the most famous
copywriting firms in the world.

This guy was writing a sales letter for a
golf related product for one of this client.

In the letter, the copywriter referred to
what he THOUGHT was most important to his
market.

He addressed two major frustrations in the
golfing world - hitting the ball father and
eliminating hooks and slices.

Upon completion of the letter the copywriter
took the letter to the big boss for a final
review.

His boss, being on of the most accomplished
copywriters in the world and having written
several high performing offers for the golf
world, looked at the letter and gave him some
simple advice . . .

“Forget about the slice stuff and focus the
entire letter on hitting the ball farther.
That’s REALLY what the market is after.”

The copywriter followed the advice of his
boss and made the appropriate changes and
ended up with a winner.

The moral of the story is . . .

Don’t worry about the ancillary stuff. Deal
with the biggest problem and frustration of
the target market and dig deep on it.

So Chris, what this means to you and I as
network marketers is this, and it’s important
you get this before I go through the process
step by step, forget about everything in your
letter except solving the main problem of
your prospect.

In the network marketing world, the problem
always comes back to money. Solve that and
that alone.

To be honest, no one cares about your
companies products for the most part. All
they really want to know is “how” they are
going to make money.

From your prospect’s perspective, if you give
them a good opportunity to solve their money
problems, they can always rationalize that
the product or service is “good”.

Waste no time describing your product or why
your company is so great, unless it directly
supports how and why your prospects have the
best chance of making money with it.

Look around both the online and offline
network marketing world and you’ll soon see
very clearly that this is the model that just
about every highly successful opportunity
uses.

So, you use it to. And you think of yourself
as the opportunity NOT your company, but I’ll
explain as we dig deeper here.

Further . . .

If you remember back to what you were trained
to do when calling leads if you’ve been through
the process you’ll again realize here - the
focus of the conversation you’re trained to
have is again solving the money issue.

CLUE!

So let’s get to the step by step.

First, you begin with a headline that
addresses the concern of money.

Second, you start your sales letter with a
lead in that either pulls your audience
directly into your story to both entertain
and address again the concern or you can
simply pose a question that would pull them
in deeper like “If you’re sick and tired of
working pay check to paycheck then pay
attention to everything you’re about to
read.”

Next you dig deeper into your story. If you
have a good one be sure to bring up your real
life failures that they can identify with.

Why?

So that when your prospect reads it he then
begins to think “If this guy can do it after
going through all this then so can if I just
know what he knows.”

If you can arouse that sort of curiosity then
you’re on the right track.

Follow this up by bringing up a few things
that they may have learned or tried in the
past and explain why the only result of
following that path is failure. Be sure to
explain exactly why.

Allude to the idea that you’ve found a way
around.

Bring up your biggest “Ah Ha” moment. The
thing that changed everything for you.

Introduce your solution or system.

Explain why it will work for them where the
others have not. At this point you can bring
up a few details about your company or
compensation plan, but don’t name names. Keep
them curious.

Now it’s probably time for some bullets about
what you have. Provide 30 or so bullets that
keep them curious, but again don’t give away
the farm.

Next it’s time for you to explain exactly how
the process works. Make whatever it is that
you do as simple as possible from the
prospect’s perspective.

One that always works if you’re working from
the perspective of never calling leads again
and providing a form of an online solution is
“Just think what it’s gonna be like when your
prospects are doing exactly what you’re doing
right now.”

This is a powerful and an incredibly enticing
mental image to create in your prospect’s
mind. It get’s them to think into the future
as a member of YOUR team.

Subtle but powerful.

Now it’s time to talk about what makes you
different. Remember anyone can just go to
your company’s website and join so you have
to provide something above and beyond just
get in under me if you’re looking for a high
level of response and duplication down the
line.

Good things to bring up here are that you
provide one on one coaching, live weekly
training on whatever it is you do, and a team
co-op if you decide to provide one.

Another thing that really helped me was
creating a team marketing guide that every
new member received after joining. It’s a
good idea to think about creating one for two
more reasons. First it establishes you as
leader and second it takes the huge burden in
the way of training off the shoulders of you
and your future downline.

Instead of having train everyone have them
train themselves by going through your team
training guide and provide support from that
point. Address questions and concerns and
then help them actually get started after
they know the lay of the land to say.

Next, if you feel comfortable doing so . . .

Nothing removes more risk from your prospects
shoulders than a strong guarantee, so here
would be the place.

Now it’s time to tell them exactly how to
join you. I don’t know your company so the
method will vary from this point on, but
I think you can figure this one out.

If you’re incredibly forward create a video
AS WELL - not in place of - the text to describe
the process your leads need to go through
to get access to your team so nothing is left
to chance.

If you have success stories be sure to add
those throughout your letter.

Finally close out.

Provide a PS or two and you’re done.

Now here is what will separate you from the
crowd. You’ve got to go out and test your
letter on your own. If it converts great!
Don’t change a thing.

If not, continue to test and make changes
until it converts profitably for you. Why?

Well you don’t want to roll out a team
marketing system that doesn’t work so you’ve
got to be sure it works and converts before
you make it something your team can use as
well.

Once you do though, put the pieces in place to
make that system available to your downline.

Then . . .

Watch the magic of duplication. Sit back and
watch your company checks grow larger and
provide the best support you can.

That should be enough to get you on the right
track.

But let me emphasize. Your company or my
company DOES NOT matter. Only the opportunity
matters in the eyes of your prospects so
focus your efforts intently and totally on
that end and you will succeed.

To the top,

Daegan
“The King Of Never Calling A Single Lead”

P.S. Now that you’ve got one of the most
important and pivotal pieces of the puzzle,
don’t you think it’s time you get the entire
story and the entire blueprint to taking your
business from zero several thousand dollars a
day? Imagine what it’s going to feel like
when every morning you wake up you’ve already
made $1000 or more. You’ve already won and
the day hasn’t even began! You need this to
get there and it’s free:
http://www.recruitlikecrazy.com/freecd

P.P.S. Print this email and read it several
times. It’s that important.

Would You Spend $850 To Get $1800 On Autopilot?

Saturday, April 12th, 2008

Once money and leads are no longer
something that can hold you back from massive
success in your business nothing can stop
you. Here’s how to make that happen. Go here

Would You Spend $850 To Get $1800 On
Autopilot?

I know I would. A few days ago after a
mastermind meeting I was attending I had a
chance to catch up a with good friend, and a
guy who loves gummy bears as much as I do,
who’s a master on eBay.

We got to chatting about marketing and he’s a
little newer to the marketing world outside
of eBay and he was telling me about an ad he
placed for one of his product he had recently
created.

He said that he didn’t end up placing it
again because he didn’t like the leads he
got. He said they were all whiners.

I said “huh?”

I said “Well what other advertising do you
have running now?” He said “Not much”

“Was the ad profitable for you?” He said “Yeah
I made about $1800 total, but I just don’t
like the leads so I didn’t run it again”

HHUUUUUUUUUUHHHHHHHHHH? I was dumbfounded
to say the least.

The King set him straight right there.

There are several ways to generate traffic
online, but the kingpin way is where you just
call up a guy who knows about ads, you send
him the money for the ad, and then you let it
run AND in the end you more than double your
money.

Yeah article marketing is great, pay per
click is great, but nothing is better than
doing nothing but paying for more money.

I broke it down to him like this because I
couldn’t believe he didn’t rerun the ad
immediately.

“If you gave me $850 (which was the cost of
the ad) and I gave you back $1800 how many
times would you do it?”

Me, I’d do it all day and all night long.

By the end of the conversation he got my
point and I advised him to place that ad again
tomorrow. He gave me his word he would. (And
I’ll ask for my cut later . . .)

But the point here is this . . .

What you’re looking to do in all of your
advertising is break even or better on the
front end. If you’re making a 100% return on
your money you don’t touch that ad. Let that
sucker run forever.

In your marketing forget about “lead
quality” think in terms of results. If you’re
profitable that equals good lead quality, and
your response MUST be REPEAT.

If you remember that and see it when it
happens in your business and just do it over
and over again you’re on your way to wealth.

The internet game is simple if you make it
simple. The second you start to bring your
emotions into adverting you lose. Focus on
the numbers ONLY.

If you make more then you spend GOOD. If you
do it without effort EVEN BETTER.

Your reflex must be - REPEAT RELENTLESSLY

Remember this . . .

To the top,

Daegan
“The King Of Never Calling A Single Lead”

P.S.Once money and leads are no longer
something that can hold you back from massive
success in your business nothing can stop
you. Here’s how to make that happen. Go here