Do I Lead With The Product Or The Business?
This is a classic question, one I’ve been
asked a number of times. I’ll tell you flat
out that you can go either way, but the type
of organization you produce will differ based
on this choice.
Me . . .
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I like to lead with the opportunity because
as far as I can see that IS the real product
that the network marketing industry provides
and fulfills in the end. Most people don’t
get starting in a business because they love
the product so much they couldn’t help but
start a business around it.
Some do, don’t get me wrong, but the bread
and the butter in the industry, what drives
most network marketers engines, is the
opportunity for a better quality of life and
limitless income.
The old analogy is . . .
If I hold $100 in one hand and $100’s worth
of any company’s product or service in the
other which would you choose? It’s a no
brainer - it’s the money. Why? Money is
potential. Product is just product.
Most people want more, not more product. So
its an easy and natural choice for me to lead
with the opportunity, especially after living
the results of this way of thinking and
promoting.
But other very successful network marketers
do it the other way around and there is
absolutely nothing wrong with that.
You’re expectations should be much different
though . . .
If you lead with the opportunity you should
expect it to be much easier to recruit and find
highly motivated business builders.
This path will lead to faster growth, but it
ain’t perfect. If you overdo the opportunity
approach you’ll find and attract people who
are excited enough to join and dream, but not
excited enough to really make it happen.
So the attrition rate will also be higher.
If you lead with the product you’ll be
retailing your way to wealth. The positive is
you’re income over time will be more stable,
but only a small portion of those that use
the product will be of the same mind as you
to go out and grow a business around it.
Your business grows slower and steadier. This
is the path I’ve seen many older networkers
take, because they can do it as more of hobby
at first, and if it grows into something then
great.
Typically with steady pushing on this path
you’ll see a liveable wage in 3 to 7 years.
Leading with the opportunity you can create a
liveable wage in less than a year, but you’ll
have to expect and deal with more turnover.
The only thing about retailing, if that’s the
way you wanna go, is it’s tough to do online,
and if you’ve tried it you know exactly what
I mean. Online you can retail, but the best
product for retail online is information, not
moon juice or phone plans.
Why?
Everyone who’s a marketer want’s to know how
to get better, so you’ll have more sales and
earn more fast front end income and you’ll
tap into the exact market that you’d like to
find great prospects in - the business
builder market.
That’s the way I see it.
To the top,
Daegan
“The King Of Never Calling A Single Lead”
P.S. What if you could recruit 430+ people on
autopilot, grow a downline of 7000 plus
people in just two years, crush your phone,
and kiss your JOB goodbye? What if there was
a formula that just flat out worked for
anyone who put it to use? Would you use it?
Here’s where to find out: MLM Secrets