How To Use The Internet To Grow Your Traditional Network Marketing Business
I’ve been asked a few times over the last
couple of months to really spell out how to
use the internet to grow a more traditional
network marketing organization, so today
let’s dig deep into that topic.
If you’re in a traditional network marketing
company today’s email is one you’ll want to both
take notes on and print out to refer to later.
The largest issues with using the internet to
grow a traditional network marketing
organization are two fold.
First, their online marketing presence and
savvy is zero to none so you as the marketer
have to pick up the slack.
Second, some traditional network marketing
companies have very strict regulation as to
how they will both let their representative
represent them and market their business.
What this leads to is a situation where
you’re paralyzed from taking the right actions
because you have a slight or maybe larger
than slight fear if you bulk up on your
online promotions and your company finds out
they will terminate you.
Well, let me say this before we begin . . .
I personally would NOT back myself into this
situation because if I’m going to give a
company all that I got, I need to know that
they trust me enough to let me build and
market the way I see fit (of course within
limits.)
I see nothing wrong with using the internet
to grow your business no matter what it may
be, it offers many benefits that hunting down
people in the business section of your local
book store doesn’t. I would personally
consider changing companies if it was me, but
let’s discuss this situation as it lies.
Many older and more traditional companies
have a problem with being misrepresented
because they see this a real liability for
the long term vitality of their company and
brand names which I can understand, but who
says you have to say anything about the
company or the brand to use the internet?
The secret is to take your company out of the
picture completely when using the internet.
Why?
Well the reasons above, but on a deeper level
what really matters is the relationship you
establish with your future business partners,
and bringing up your biz isn’t necessary to
attract and enroll strong potential prospect
candidates for your team.
In your marketing funnel, which at a very
basic level should comprise of an
autoreponder and a lead capture page, what you
do in your online promotion is speak nothing
to your company and speak ONLY in the realm
of “creating a lifestyle of your prospects
choosing.”
The angle you take is up to you. It could be
money focused or lifestyle focused as far as
your message goes, but this message must be
stated loud and clear.
So instead of screaming your company’s name
in all of your marketing in the hope of
having your prospect find their way into your
downline you need to take a more strategic
approach.
Separate your business into compartments -
and you should have at least three.
1. Lead generation systems
2. Lead relationship systems
3. Lead conversion systems
In the lead generation portion of this
process it’s the same lead generation methods
I teach in my free cd, so if you don’t have
it pick it up here:
http://www.recruitlikecrazy.com/freecd
Next in this portion of the process comes
your lead capture process, which in the least,
should be a lead capture page, with a
headline that speaks to “lifestyle and plan
to get it” and a few supporting bullet
points.
Then of course the opt in.
Continue to test your headline and bullet
points until it matches what your market
wants and you’ll know this by your increase
in traffic to lead conversion.
The next system is the relationship building
system - the truth is the more you do the
better, so think past just email, think to
group calls and webinars, print media and
beyond.
Most important here is the consistent
transferal of value from you to prospect. Get
this right and recruiting is easy as pie.
Third, and this is where we have to be
somewhat strategic, is the actual recruiting
process. If you’re in a traditional network
marketing company most likely they won’t like
it if you’re doing heavy email promotions or
things of that nature straight to their site,
so the safest path is recruiting one to one.
Pull from your prospect database that you’ve
spoken nothing to about your business by
giving them opportunities to contact you by
leaving your email address as a call to
action in your marketing or your phone
number.
This way, what you’re doing is nothing more
than “quasi” generic lead generation, and I
say “quasi” because the leads aren’t generic,
they know you very well, they just don’t know
your company.
From there filter the best of the bunch, the
cream of the crop, and recruit them one at a
time.
If you follow this method you should not be
breaking any traditional network marketing
company rules. You’ve implicated them in
nothing and at the same time you’ve created a
golden funnel straight to you. And you’re
actually doing this recruiting thing the
best possible way.
If your company has a problem with you
networking, because really at this level
that’s all this is, by using the internet, I
strongly suggest you think about finding a
new company.
Otherwise recruit away. Be the star. Get the
big checks. Wake up when you want. Vacation
across the globe.
To the top,
Daegan
“The King Of Never Calling A Single Lead”
P.S. Now that you’ve got the strategy it’s
time to marry it with the marketing tactics
I’ve used to grow massive downlines and earn
more money in month than I ever did all year.
It’s yours for the taking and it doesn’t cost
you dime. No excuse not to put what I know to
use for you and here’s how:
http://www.recruitlikecrazy.com/freecd