Last night, as you know, the doors to the “Maximum Leverage” mentoring program closed, and as we were changing gears I started thinking about a simple question

“What piece of advice would have helped me the MOST if I was just getting started?”

Today, I want to share with you a few pieces of advice proven to get your business growing and leads flowing fast, even if you’re just getting going. Pay close attention . . .

When I first got started online I was so excited and “money hungry” I did anything that seemed to be an easy fast way to riches, and as a result I wasted months getting no where fast.

If you’re just getting going, there are two things you need to do before I lay out your game plan for fast profits . . .

1. Forget about what seems to be the freest and easiest path. Things like sending messages to safelists or hanging out tweeting all day without rhyme, reason, or structure. It’s just not going to get you anywhere. The funny thing about us is we tend to always flow to the path of least resistance first, it’s good advice to not fall into this trap.

2. Give into the obsession. You’re online. You’re reading this right now for one simple reason, you’ve either got a full on addiction to cracking the internet code or you soon will. This is a good thing. Give into it. Trust it. And use that energy wisely making the right moves, not the easiest ones.

Now that we’ve got that covered, let’s dig in and get moving on lead getting the right way . . . Here’s what’s next. Focus.

The internet is ONLY a medium of leverage it’s not magic. Good old business principles still apply. In order for your business to run, you’ve got to figure out two things:

1. What You’re Selling: McDonald’s sells hamburgers. They know that, you know that. there is no confusion. It’s got to be the same way in all that you do. What are you selling? Figure it out. Don’t try to be all things to all people, again a time waster.

2. Who Are You Selling To: Once you know what you’re selling it becomes far easier to “find” ideal prospects for it. For instance, if you’re in a network marketing business you’re NOT selling health and wellness or whatever your companies product is, you’re selling the opportunity for a better lifestyle through your companies products or services.  You’re looking for people who want more money.

Once you’ve got a firm grip on what you’re selling and who you’re selling to, next you ask . . . Where do I find them?

The mistake most people make (including myself) is they just go. They never ask themselves who they’re looking for and as a result they find everyone and no one. And you’re looking for neither.

You’re really looking for a “prospect” for what you have to sell them, in our example “opportunity”, so where do you find “opportunity” prospects?

Well I could go through a list of several strategies on where to find these folks, but the simplest answer is to reverse engineer how you’ve found opportunity related information yourself. Choose one way that worked on you and mimic it.

We’re still left with a problem “How do we get your prospects attention and then turn them into leads?”

Have you ever been to the mall in the food court section and walked past one of the vendors who’s giving away free samples? Do the exact same thing . . .

You first get the attention of your prospects and have them take the first proactive action towards you by giving them a “sample” of your product. Here’s a simple way to do that:

Do an interview with an expert in your opportunity, for our example, find someone in your company who’s doing well and ask them for a short 20 minutes interview.

Most people would be more than happy to do it. Use a conferencing service like InstantTelseminar or FreeConferenceCall to set up the interaction and to record it.

In the interaction, just ask them to share their most important “keys” to success and let the interaction flow naturally.

Once recorded, now you have unique value to share with your market specific to your “opportunity”. You can give them a free sample by either giving them the recording or selling it to them cheap.

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POWERFUL TIP: If you want to get advanced, what you could do is cut the recording into two pieces. Give your prospects the first piece after they opt into your website (Which I’ll tell you how to create in a second) and then underneath the first recording use a simple tell a friend script to release the other half of the interview.

Tell them, “for the power packed second half of the interview where they will learn XYZ, just refer a few friends and you’ll send it to them.”

Now you’ll get even more traction and get your message in front of even more “ideal” prospects without doing much of anything.

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Now all you’ve got to do is set up a simple lead capture page. For a headline simply call a spade a spade. Here’s an example:

“Secret 21 Minute Interview Reveals: How An Ex (Old Job Of Person Being Interviewed) From (Where They Live) Went From (Negative Aspect Of Their Life) To (Wealth Or Prospect Greed Attribute) In (Time Frame) Following A Simple (X) Step System . . .Yours Free For A Limited Time” ($27 Value)

Ok so all you’ve got to do is fill in the blanks, and then next you say: Inside you’ll learn . . .

Then simply create a few simple bullet points based on what you talked about in the interview.

Instruct them to opt in and now you’ve got what I call a high powered “Lead Booby Trap” (By the way, if you need a tool to help you create a lead capture page I recommend Marketing Makeover Generator for the novice)

Following this simple method, you’ll attract prospects who are action takers, they will see you as an expert by association for interviewing an expert, and you’ll be giving a high value unique sample of your product to put into effect the law of reciprocation.

Now you’re in growth mode! If you take these simple actions I’ve just shared you’ll have created a platform for instant success from a standing start.

Be sure to share your question and comments below.

To the top,

Daegan Smith
“The King Of Never Calling A Single Lead”

P.S. If you’re ready to discover the secret to growing a massive downline at the push of button here’s your free roadmap. Get it now, because it’s going into retirement and will NOT be available for long.

Tags: Starting A Business From Scratch

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