Small Hinges Swing Big Doors
“Small hinges swing big doors”
I don’t know where I heard this quote for the
first time, but after speaking to a good
friend about a subtle change that he made in
his business that produced huge results I
just couldn’t get these words out of my head.
Doing the exact same things in his business,
but making one small change to the “who” took
him from a position of chasing down leads to
having them chase him . . .
Burke was originally using the internet to
target the business opportunity market and
was achieving results in his business, but
when he found his real target market, the
people that had a problem that he was well
equipped to solve his business took off.
He told me a story of how, after just a
couple of weeks of making this little change
he all of sudden had people emailing and
calling asking exactly how they could join
his business.
He did everything else the same. All he did
was change “who” not what he did and the
results started pouring in.
See . . .
The thing is, he doesn’t have a huge business
now, but because he found the “RIGHT” leads
for his business he doesn’t need hundreds a
day to make a good living, all he really
needs is 15 to 25 a day.
And out of those 15 to 25 leads a day,
because they are, again, the right leads for
his business, he’s got his plate full with
more people trying to get at him than he can
handle.
Burke’s story reminded me of the most
important and simple, yet most overlooked,
factor that can make your job of growing your
business much much easier.
It’s a question . . . “Who is my best
prospect?”
This question is that little hinge that
swings the big doors in your business.
To the top,
Daegan
“The King Of Never Calling A Single Lead”
P.S. If you’ve ever wanted to know the truth
behind exactly how a ‘nobody’ goes from zero
to financial freedom in network marketing
here’s my unabridged story . . .