Direct Internet Network Marketing
Today’s message is on a topic I rarely see
discussed online, that being how to apply
direct marketing principles to your network
marketing business.
To be fair, network marketing itself, does in
fact follow a direct marketing model, but not
in the most efficient way.
It’s understandable why, in many highly
successful direct marketing businesses the
phone is a key component to creating results,
but you don’t see the owner of the
organization on the phone themselves, rather
they hire a phone room to do the dirty work.
When done properly it can be highly
effective, but when done improperly it can
alienate your customers and give them a bad
impression of you and your business.
Just yesterday, which was Saturday, I was
riding along in the car with a friend when my
phone rang. It turned out to be a
telemarketer who had pulled my name from the
list of customers of someone I had purchased
an information product from trying to solicit
a seminar sale.
I was wholly closed to this because it was
Sunday and I have better things to do than be
sold a ticket to a seminar that I had no
interest in.
The phone is a very sensitive media and this
should be understood. Now, instead of looking
favorably upon the person I had purchased
from I will forever hold a negative vision of
them because of this call.
So that’s how telemarketing can be done
wrong.
In network marketing you’re taught to do 3
way calls which can be effective, but
understand when you’re taught to do this
without first being taught how to generate
your leads first you’re basically being
reduced to a telemarketer.
Understand that the phone if you so choose to
use it in your business is only one piece of
the puzzle and all pieces must be present for
optimum success.
It starts with lead generations. Where are
you going to find your prospective recruits?
Online there are several different ways to do
this.
Next comes qualifying them. How are you going
to get them to raise their hand and show you
that they are interested in what you have?
Are you going to use a lead capture page or
something else to have your leads qualify
themselves?
Next comes communication with your leads. How
are you going to constantly communicate with
your leads so that a trusting relationship is
built? Are you going to use email,
teleseminars, personal phone follow up, or
are you going to do them all.
Finally we come to the offer. What are you
going to offer your prospects that they want
and how are you going to have them take
action to get it? Will it be a sales page
that you use, direct mail?
In all this you have to understand that all
parts of the system must be congruent with
each other. You can’t get traffic from people
interested in health and sell them personal
development. It won’t work optimally.
Further you can’t have your leads opt into a
lead capture page for one thing and then in
your email follow up talk about something
completely different.
It’s all got to fit together.
And you’ve got to offer your prospects what
they want. So you have to know what they
want. You can’t guess at this, because you
don’t know until you ask them.
It’s like the game show “Family Feud” you
don’t get points for giving the BEST answer
you win by giving the answer that most people
polled gave.
It’s not about you, it’s about them.
All these things must be in harmony for you
to leverage a direct marketing approach to
network marketing most effectively, it’s not
just getting some leads from a leads company
and calling them.
If you just do this you’ll miss out on truly
leveraging what direct marketing should be
for your network marketing business,
especially when we talk about the internet.
To the top,
Daegan
“The King Of Never Calling A Single Lead”
P.S. What if you could grow a network marketing
organization of 6057 in less than 2 years and
personally recruit 401 people without picking
up the phone? Imagine how different your biz
could be. Here’s how to do it - Go here now