Today I have a funny story to share, as you
can probably guess by the subject line (after
all, who on earth in their right mind would
turn down THE best crab cakes on earth?) and
an important marketing lesson so listen
closely . . .

Not to long ago I decided it was time to go
out to eat the best crab cakes on the planet
earth again.

I hadn’t had them in a least six month and I
felt a deep chasm in my life because of it.
Quick on my toes, I decide it was time to
right this recent wrong.

Growing up in Washington DC area you learn to
appreciate the finer things in life, and I
could, at that moment, think of nothing finer
than some freaking amazing crab cakes.

I put on my shoes and gave my lady friend and
call and it was a done deal, or so I thought
. . .

It was time for a night on the town featuring
the best crab cakes known to man and by the
time I arrived at the house of this 9th wonder
of the world I could almost taste those suckers.

It was about to be crab cake eating time in a
huge way until . . .

It happened.

I saw the menu. My eyes trained, my stomach
ready, and my hands shaking with anticipation
for you know what, but something strange
happened.

I lost focus for a second and that’s when I
saw it. The ONE thing, the ONLY thing on
earth that could make me turn down what I had
made my entire night about.

What was it?

Something even better, something I saw and
immediately had to have. Right there on the
menu I saw it my own eyes. “King Crab Legs”
directly from my the Discovery channels “The
Deadliest Catch” . . . And then even right
there on the menu said exactly which ship
they came from. It was the “Time Bandit”

And well, I love the “Deadliest Catch”, I
don’t watch much TV, but if I sit down and
this show is on I’m most likely not moving
until it’s over. To me, this was a once in a
lifetime opportunity.

In mind I said “When in life am I ever again
going to get the chance to eat my favorite TV
show?”, and so I did the unthinkable.

I turned down the best crab cakes on earth
for a once in a lifetime experience. And
guess what? Those King Crab Legs weren’t
cheap. Those sucker were the most expensive
thing on the menu.

Now they were great crab legs, but the best
crab cakes on the planet they were not.

If you asked my if I do it again I would do
it in a heartbeat and here’s why . . .

This is where the marketing lesson comes
into play:

I made the decision to forgo a known best in
my life for something new ONLY because it was
related to something of celebrity status. In
other words, had those king crab legs been
just some crab legs no way I’m giving up the
best darn crab cakes ever, but because they
were I did.

The restaurant was very smart for giving such
a descriptive piece on this menu item. I’m
sure they sold the heck out of the suckers
all night long because they were MORE than
just some item, they were special.

So, in your business, never ever
underestimate the power of a celebrity
endorsement. I’ve seen businesses built
solely on them. Think about the “Foreman
Grill” for a second . . .

Now it network marketing or online business
celebrity endorsement work a little
different, but can have the same exact power
for you. When I first started to grow a large
team I emailed the CEO and asked for a
testimonial. Didn’t know if I’d get one, but
I did.

Now think about this . . .

A prospect see’s you and see’s the CEO
endorsing you. Who’s going to get the
recruit - You or the guy without the celebrity
status?

Think deeply on how you can get or
manufacture the same in your business and
you’ll have a completely unfair advantage.

(Didn’t think I could turn crab cakes into
network marketing did you?)

(My ugly mug & famous “Deadliest Catch” King Crab)

But to honest here . . . Would you have gone
for the crab cakes or the meal you can brag
to your friends about?

Share your thoughts below . . .

To the top,

Daegan
“The King Of Never Calling A Single Lead”

P.S. I wouldn’t even think about starting
an online business without this little MLM
freebie if I were you.

Tags: crab cakes, daegan smith, deadliest catch, king crabs

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