Give Them Chicken Wings And Mumbo Sauce And Double Your Profits
Monday, August 25th, 2008What the heck is “Chicken Wings And Mumbo
Sauce?”
It’s two things, super tasty, and a way to
double your profits and recruits.
Here’s what I mean . . .
Here in Washington DC we have little
restaurants on just about every street corner
called “Carry Out’s” and sometimes, if I’m
taking a break I’ll walk down to the one
around the corner from me and get an ice tee, or
if I’m hunger, a turkey sandwich or
something.
Today I took a break and walked into my
corner “Carry Out” and I was the third person
in line.
While I waited I listened to what the other
two people in front of me ordered. They
both got some variation of “Chicken Wings And
Mumbo Sauce” - which is just fried chicken
wings drowned in sort of a sweet sauce.
I stopped to think about what people
regularly order when I go in there, and it
dawned on me that 50% of the people always
order, you guessed it, “Chicken Wings And
Mumbo Sauce”
It got me thinking about the carry out
business because, to be honest, most of them
are all about the same, and . . .
I realized if I ever wanted to run my own I’d
know exactly how to hit a home run (at least
here in DC).
See, most carry outs try to be all things to
all people, but mine would be different.
I’d call it “The King’s Chicken Wings And
Mumbo Sauce” with a little tag phrase - voted
the best chicken wings and mumbo sauce in
Washington DC.
And as a result I’d steal tons of market
share from regular old “Carry Outs” across
the city and be an instant hit.
Why?
Because I’d have the best “Chicken Wings And
Mumbo Sauce” in town of course and, for it, I’d have
people traveling great distances to get my
specialty.
If you want to double your sales in any
business, simply listen to what other peoples
customers want the most and specialize in it.
Be the best at that one thing they want the
most and your business will instantly go from
being just like the rest to something quite
spectacular and unique.
I get asked all the time “Daegan, How do I
get leads?”
The answer is, find you’re markets “Chicken
Wings And Mumbo Sauce” become the best at
providing it and your prospects will come out
of the wood works to find you.
It’s really as simple as that, but what do
you think? I’ll be reading each and every one
of your comments below, so be sure to leave
me one.
To the top,
Daegan
“The King Of Never Calling A Single Lead”
P.S. If you had told me two years ago I be
breaching the $100,000 a month mark in my
simple little online business I would have
laughed in your face and walked away, but
here we are and here’s how you can do it too.
