Posts Tagged ‘recruiting’

How Much Is Each Recruit Really Worth?

Wednesday, May 28th, 2008

I was conducting the regular live weekly
power prospecting system basic training call
last night and while I discussing the details
of one of my favorite marketing techniques -
newsletter marketing & one bright student made
a comment that you need to hear.

She said . . .

“After doing newsletter marketing your way I
ended up doing it at a profit for the first
time, but I only made $10″

And she didn’t say it full of excitement, so
I stopped the call right there to explain
something incredibly important to everyone on
the line that I’m going to explain to you
right now.

The internet has many people hypnotized. Many
new marketers think that unless they make a
killing in ever advertising campaign they’re
doing something wrong when, in fact, they
could be creating huge success without even
knowing it.

Here’s what I mean.

In any business the most expensive portion is
the acquisition cost of a new customer. In
network marketing this correlates to the
acquisition cost of a recruit.

Many of the best marketers in the world will
actually go deep in the whole to acquire a
new customer because they know something that
the general public doesn’t.

If they can literally buy a customer and have
systems in place to convert a portion of
those customer into multiple purchase buyers
they will overcome the initial cost of
acquisition and still create great profit
margin.

For instance, a typical situation may be that
the company has a front end product that cost
$97, but on average it cost them $150 to get
each one of those $97 customers, so they are
actually paying $53 per customer on the front
end.

But they know on the backend over the course of
a year each new customer they create is worth
on average $300 so paying $53 to acquire a
customer is actually a smart move over time
because in the end they actually make $150
over time.

The key is having systems in place and
knowing how to do the math properly to know
what’s called the “life time value of a
customer”.

Many more multi million dollar business are
built this way than you know. The money
is not on the front end it’s extracted
over time.

In network marketing you would equate this
situation to the acquisition of a new
recruit.

The money you really earn, in most
situations, is not on the initial fast start
that’s paid out immediately, but in the
duplication of a subset of those you recruit
over the course of time.

Again systems are key to this process.

I say all this to say to you . . .

If you are making a profit on the initial
acquisition of a recruit or customer jump for
joy because if you just keep that system
rolling and a least breaking even you’ve got
a priceless vehicle for wealth that you may
not even be aware of.

It doesn’t matter if that income is $10 or
$100 or $0.01 on the front, if you’re in the
green you keep that sucker running as long as
you can and you will create a thriving
organization.

Where others go wrong both in business and
network marketing is not understand the power
of having a backend duplication or profit
system and simply try to survive on what they
make on the front end.

This is much more risky than losing money on
the front and having a reliable system for
backend conversions, but on the surface it
would appear the opposite.

Remember this.

Work just hard enough to break even on the
front end. Keep the recruits coming, and put
all you got into creating and using
duplicable systems on the back end and it’s
only a matter of time before you’re rolling
in the dough.

To the top,

Daegan
“The King Of Never Calling A Single Lead”

P.S. 429+ personal push button recruits and
an autopilot downline of over 7071+ means two
things what I’m doing works like crazy and
it’s rabidly duplicable. Crush your phone, do
this instead:

==> http://www.recruiitlikecrazy.com/freecd

Taco Bell, Kinko’s, And The Story Of My Most Embarrassingly Stupid Failure?

Tuesday, May 20th, 2008

I was driving home from grabbing a bite to
eat at good old Taco Bell last night, while
doing that I was listening to a new training
series I picked up on direct marketing and
well . . .

The guy was talking about free ways to drive
traffic online from offline and one of the
techniques he brought conjured up one of the
most embarrassing moments in my home business
career.

I started laughing out loud and shaking my
head in shame for what I once did. I was
sitting a stop light and the guy in the car
next to must have thought I was crazy.

If ever you think you’ve done something dumb
in the name of your business good old Daegan
been there too.

See, back when I knew nothing more effective
to do than buy and call leads I started to
grow restless for my lack of progress and
growing credit card debt. I figured I was
gonna take a stand.

If no one was going to teach me anything
better to do I’d do it myself. What did do?
Well it started with a Google search for how
to generate leads. I came a page that talked
about using “drop cards” to bring in the
leads.

I looked great. Testimonials of people
handing out these little business card sized
ads getting massive results. If they could do
it then so could I do.

I marched my silly butt down to Kinko and
printed up a few thousand of these neon green
suckers. They said “Looking for additional
income? - followed with my website.”

The price was about $200 bucks which was
quite a spend for me back in those days, but
I again went ahead and put in on the card.

Two days later I had my “drop cards” ready to
start bringing in the recruits. I started
placing them on car windows in my
neighborhood with excitement of the flood of
leads to come.

Two hours later . . .

200 drop card blowing the breeze. When I took
the train downtown I would leave a few
behind, I don’t think a sole looked at those
things . . .

The embarrassing part is, I just opened my
closet a couple minutes ago and there where
the remaining 1500 of those suckers starring
me the face reminding me of grand past.

Desperation drives you to do strange things.
If you think I haven’t tried all that crazy
stuff that doing work a lick, if you think I
was born with a silver spoon, ohh how wrong
you are.

What a looser, but at least I can take solace
in the fact that I tried. I didn’t have the
guidance I need, but sure enough I wasn’t
giving up.

When people ask me why I would give away the
exact resources I use to drive traffic to my
website right now. The answer is simple . . .

I remember being out there with the drive and
not the direction. I remember feeling lost,
alone, silly, frustrated, and plain out dumb.

I remember second guessing myself - “I must
be smarter than this? Why I can’t I make it
work if it’s so easy and duplicable?” and I
remember having no one really to turn to and
how isolated that was.

And well . . . I don’t want you to have to go
through that part of the success curve like I
did. In fact, I’d like to leapfrog you to the
good part as fast as I can. Why? Because
that’s what I wish someone would have done
for me.

The spots in my special little insiders club
are dwindling. Now that you my WHY behind it
maybe that’ll shed some new light on things
for you.

To make it simple. I’ve been at the bottom
embarrassing myself and it sucks. I don’t
want you to have the same story. Go here now
and let’s leapfrog the embarrassing stuff:
http://www.recruitlikecrazy.com/adlab

To the top,

Daegan
“The King Of Never Calling A Single Lead”

P.S. If these resources can bring in
$87,142.47+ per month for me, what if they
just did 5% of that for you? An extra $4400
a month would pay off a lot of bills. reduce
a heck of a lot a stress, and I guarantee it
would put a big old smile on your face. So,
why hesitate let’s get the show on the road:
http://www.recruitlikecrazy.com/adlab