I’ve Got An Embarrassing Secret To Admit
But, if you pay attention, my little embarrassing secret might just be one mistake you don’t make, and something that you can use to make your business a more profitable one in the very near future.
The story begins a few years ago. I took a trip to Las Vegas for my Birthday with my “lady friend” Kim. The trip itself was a blast, but the thing I’ll remember forever about that trip was “how” she gave me her present. She got me good . . .
I think that year was the first year that the iPhone hit the market and I kept telling her that I was going to get one, but I never pulled the trigger.
So I remember waking up in our MGM Grand Hotel room and there she was excited to give me her gift. I don’t know how she hid it, but she did.
I remember her going over to her luggage and pulling out a box. Of course, I thought that she had gotten me that iPhone I was so excited about.
She hands me the box. I’m excited. I open it.
It’s a carrying case and some accessories for an iPhone. I’m confused. She says “I know you’ve been talking about getting an iPhone, so I wanted to get you some cool gear to go with it”
Inside I felt disappointed, but outwardly to her I said “Ohh thanks so much.” So I’m opening up my iPhoneless accessories, I check them out for a few minutes, a little sad “She didn’t get it, ohh well” and start planning the day when she hands me another box.
This one was heavier, I open it, and it’s my new iPhone!
Speechless and excited to say the least.
Had she just given it to me right out I would have been excited, but putting me through the ringer made my day. Sometimes it’s not what you get but how you get it.
Anyways, fast forward a few years.
I’ve had my iPhone and it starts to act up. I can no longer hear people who call unless my phone is on speaker phone. Annoying, yes, but I’m not a big phone conversationalist anyways so I don’t bother to get a new phone.
Well, a few weeks back, Kim, out of the blue, decides to take me for my upgrade and buys me one of the 3G iPhones. (I know, I’ve got a pretty cool lady)
And so, now for the embarrassing secret part that’s going to make you money . . .
I get my new iPhone and the cool thing about the new version is you can download apps, and games, and stuff . . .
Took me a week to figure out how to do actually do it (even though it’s simple), but I start downloading all sorts of stuff, and of note there’s a game called “iMob” where the aim is to act like a mobster, make money, beat up other mobsters, etc . . .
It’s one of the THE most downloaded games for the iPhone. So I pick up and start playing it and I’m embarrassed to admit, in the last week I’ve probably wasted 10 hours on this addictive sucker, but that’s not all . . .
I look in the games app store and there’s a new game called “Mafia Wars”. Literally the exact same principles and play as the first game iMob. I download that sucker and waste another 10 hours playing that.
I know, I know, an entrepreneur should be making better use of his time, but sometimes you’ve got to goof off, so here’s why this matters to you.
iMob and Mafia Wars are two of THE Most downloaded games on the iPhone.
Essentially all one company did was do the exact same thing as another. They followed a model that worked, got there name out there, were innovative in the least, and now I’m sure, for it, they have a thriving business (hey I’ve wasted 10 hours on it, I’m sure MANY MANY other people have too.)
To create an almost “instantly profitable business” you’ve really got to create your own product. Why?
Instead of justing buying and calling leads (i.e. flushing your money down the toilet) or using someone else’s funded proposal system (building their business and just getting an affiliate commission in the process) you create a product and for every sale you make you make all the money instantly AND you have an asset.
Take a look at these two scenarios:
Scenario 1: Say you’re using someone else’s system and for every 100 leads you spend $100 and generate five sales, even if you’re getting a $20 commission per sale and breaking even, which ain’t bad you’ve still got to wait for them to send you a check before you can use that money again.
Scenario 2: You create your own product, you set the price, say it’s $97, you spend $100 to get 100 leads, even if you only make 3 sales instead of five you’ve now made your money back plus $200 profit, got 3 customers of your own (far superior to having someone buy someone else’s system) and you’ve gotten 100 leads at $2 profit per lead.
Which sounds like a better situation to you?
I’ve told this to several people, to which they always respond “I don’t know what to create a product about” to which I reply create a product based on what your customers want. Look at what others are selling and make your own version of it.
Advantage = speed and no risk. But, some people think they’ve got to be totally unique which is 100% WRONG! (i.e. Mafia Wars vs. iMob)
The Mafia Wars creators didn’t go out and test and test and test until they got a unique game. They just looked at what was getting a lot of market share and created their own version. SMART.
Your customers don’t care about you being unique. They don’t want you or the competitor. They want the information to serve their goals or help solve their problem.
If you’re hungry driving down the highway and you see a burger joint do you care if it’s McDonalds or Burger King? No, if you’re hungry enough you go eat and so do your customers.
Only question is, will you be the one to serve them their meal? Don’t try to be unique. Serve people what they want and you have the makings of an instantly successful business. Here’s your roadmap to doing just that.
To the top,
Daegan
“The King Of Never Calling A Single Lead”