Survival Of The Fittest And A Little Elbow Grease Online?
What if you could learn the secrets a
young bike courier with sever asthma used to
go from broke to recruiting over 289 people
in a single month, and just two short years
later be earning more in a day than he used
to in a month? Would you use them? Here’s
your chance to find out - Go here now:
==> http://www.recruitlikecrazy.com/freecd
A few days ago I was asked an important
question worth sharing . . .
This person had just begun using Google’s
Adwords - pay per click advertising program and
was struggling through a few issues that I’m
sure, if you’ve tried pay per click marketing,
you’ve struggled through yourself at some
point (at least I know I have.)
Although the answer to this question is
specific to Google, the foundation principle
carries over to everything in your business,
so today you get a double wammy. A way to
reduce your lead cost via pay per click
marketing and a way to improve your overall
marketing result.
Enough rambling for now though . . .
The question:
“I’ve just starting using pay per click
marketing and although I’ve gotten over
90,000 exposures of my ad I’ve only had about
100 people click my link and only a very few
actually converted to leads. What can I do to
improve the situation?”
The answer:
The main issue here is one of targeting.
What makes pay per click marketing a powerful
and revolutionary way to get exposure for
your business is the fact that anyone can
pick it up and have a worldwide reach in less
than an hour.
Thinking about this is exciting. You
immediately get to play in the league with
the big boys in an incredibly low risk
environment where you only pay for successful
result - successful clicks.
Pay per click marketing is one of those
things that takes a small amount of time to
get into and understand, but much longer to
master. Most fall short of their goals
not because the media doesn’t work, but
rather because they give up to soon.
To get high converting long term and
competition proof exposure in this arena will
take some time, but it ain’t tought. It’s
more mechanical and a mindgame that anything
else.
It’s simply a matter of getting rid of ads
that don’t work the way you want and adding
new ones that do. So it’s a constant process
of testing.
You’re always finding and testing new
keywords and getting rid of low performing
ones.
It works like Darwin’s “Survival of the
fittest”
Only those ads and keywords that perform well
stay, the others you kill of.
So what tends to get people stuck is they
start and their results aren’t as they
expected and they get frustrated and also
falsely think they’ve exhausted all possible
keywords so they take the situation at hand
as “this is as good as it gets” and either
continue to overpay for traffic or give up.
I’ll tell you this . . .
I’ve been at pay per click for a long time
and to this day I have well over 18,000
active keywords in my own campaign and
regularly generate leads at $0.13 a pop, but
every single day I add some more to test and
get rid of low performers.
There’s more opportunity out there than you
know, but to make it work it does require
some elbow grease. You gotta work at it for a
while, and ruthlessly get rid of low performs
knowing that there are new and better
keywords out there.
So, I’d continue to do my research and add
new keywords while continually getting rid of
losers. (What this also implies is you gotta
track)
Further . . .
Once you get the knack of it the ppc world
the same principles apply to all your lead
generation efforts, but above all else you
gotta use a little elbow grease and keep at
it.
To the top,
Daegan
“The King Of Never Calling A Single Lead”
P.S. Finally Released: Free CD Reveals - The
Incredible story of … “How One Internet
Business ‘Newbie’ Rose From The Ashes To Earn
Over $85.172.47 Monthly & Created A Downline
Of Over 3,637 People In Less Than 15 Months!”
==> http://www.recruitlikecrazy.com/freecd