I was walking down the street yesterday
afternoon here in Washington DC on
Pennsylvania avenue. The weather was
fantastic, it was about 86 degrees and that’s
when I saw it.

I couldn’t believe my eyes so had to go and
take a closer look. It really was what I
thought and just when I thought it couldn’t
get any hotter.

I walked in and I was greated by “Mutha”
“Brutha” was manning the cash register, but
it didn’t matter “Mutha” had every taken care
of . . .

She greeted me with a warm smile and asked
had I ever been there before. I said “No.
Can’t say that I have”, there were others in
the shop, but she decided to give me the
grand tour.

She pointed to the shelf and said these are from
the south and as I looked at the shelf I
couldn’t help but thinking “Wow . . . I had
no idea there were so many.”

Then she took me to the next shelf and said
“These are from the Caribbean.” I told her
that I had actually taken a trip to St. Lucia
not to long ago, and I had taken a fond
liking to . . .

She said “Which one?” And in a second, I saw
it. I didn’t think you could get that
anywhere but St. Lucia, but there it was
sitting right there on “Mutha’s” shelf.

Well . . .

At least now I know where I can pick up some
more when I run out.

The shop had a grown much busier since I
walked in and “Mutha” had to attend to another
customer. She said “Take a look around and if
you have any question you know where to find
me.”

I said “Thank you” and began to wander . . .

I couldn’t stop thinking to myself “A whole
shop of this? Wow this is amazing!”

They even had a novelty section called
“Adult” of which many of the names I wouldn’t
say here in good taste.

I spent about 20 minutes there, and by the
time I left I knew two things . . .

1. I’ll never forget it.

2. I had found the hottest place in
Washington DC.

I turned back around and looked at the sign
and thought “An entire shop devoted to hot
sauce, who ever would have thought.”

The marketer in me realized, and here’s the
network marketing lesson . . .

The biggest mistake in the world is to be all
things to all people. The best position for a
business is to specialize, to have specific
knowledge about, and to serve a particular
customer base.

You do this and you not only provide better
service, but you become quite unforgettable
in the process. All this leads to better
result.

For instance . . .

There was one woman in the shop there with
me that just kept going on and on about
how great the place was. It was close to
her heart. She ain’t sayin about Wal-Mart.

So many network marketers and online business
in general go wrong by trying to be generic.
You know, that same script they tell us to
read to each prospect sort of thing . . .

It never worked for me, until I specialized.

I wanted to be an internet network marketer.

I acquired the knowledge and experience
necessary to do so, and it was only then when
I had clarity of focus. A true personal
perspective and personality to speak from
that things started really fly and “A King”
was born. (Laughing a little)

See most network marketers get it wrong when
they say you gotta be just like everyone
else. They mistake being generic with being
duplicable . . . (They are FAR from the
same thing.)

Generic = Boring

Duplication = Improved Results For All

The biggest truth you’ll come to see is that
when you and your team mates shine in your
own lights a massive team you will all grow.

Why?

Because that’s REAL marketing at it’s finest
and it’s the EXACT opposite of the marketing
suicide so many of are taught to fail with.

So whether you’re a little boutique shop
specializing in hot sauce or you’re a one
person home business, remember BE about
something, stand out, and not only will you
get noticed and remembered but you’ll get
results like crazy.

So my question is . . .

Who do serve? What sets you apart from the
crowd? I’d love to hear your thoughts. Share
them below.

To the top,

Daegan
“The King Of Never Calling A Single Lead”

P.S. “26 Year Old Former Bike Courier From
Washington DC Pieces Together A Unusually
Simple Rejection Free Method For Creating A
Massive Organization, Multiple Streams Of
Income, And Cash On Demand In Your Home
Business . . . Completely SHATTERING The Myth
That You MUST Pester Your Friends And Family
Or Even Pick Up The Phone To Cold Call
Expensive Generic Leads To Create Success In
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